Caelum — Concept project (fictional brand)

Caelum isn't a real product. It's a self-initiated portfolio piece — a fictional daily collagen gummy I built end to end to practise taking a clinical category and giving it clean-beauty desirability.

The name (Latin for "sky") set the direction: clarity. Skin, clear as sky. Form came before colour — I skipped the generic supplement jar for a sculptural asymmetric bottle, with a wide mouth for the gummies and matte soft-touch plastic instead of glass (glass would've been dishonest for something you open every day — the luxury is in the touch, not the shine).

The campaign was directed through my Augmented Art Direction approach: AI as a precision instrument under tight direction, then unified by hand in Affinity so the set reads as one campaign.

Real question for you: does the matte plastic feel more premium than glass here, or less? Curious where people land. 👇

Design & direction: Vidrio.

These are some sick visuals Andreu, good job! 😍

SENE Car Rentals Client project — Turned a car rental brand into a premium booking experience

For this concept, I focused on making the booking process easy to understand while keeping the overall design clean and premium. The hero section puts the car, brand, and booking form together so users can quickly find what they need.

I worked on the visual direction, layout, typography, booking flow, and overall user experience.

The goal was simple: make renting a car feel easier.

I’d love to know what you think about the design.

If you're working on a car rental, travel, or service-based business and need a website design, feel free to reach out.

The yellow accents work really well against that sunset image. Nice call keeping the booking form right in the hero.