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Fancy Seeing You is a self-initiated brand concept for a neighborhood wine bar and its signature white wine, Saved You a Seat.
The brief: make wine feel interesting, welcoming, and easy to enjoy. I developed a visual identity built around cobalt blue, warm yellow, expressive serif lettering, and a hand-drawn chair—a simple invitation to stay.
The identity extends across wine labels, bottle bags, matchbooks, coasters, and service accessories. An AI-generated launch campaign brings it into a sunlit setting of hand-painted ceramics, limestone, and shared glasses.
I directed the project from concept through presentation, using Midjourney and Higgsfield to develop imagery and refine product consistency.
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