Fancy Seeing You is a self-initiated brand concept for a neighborhood wine bar and its signature ...Fancy Seeing You is a self-initiated brand concept for a neighborhood wine bar and its signature ...
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Fancy Seeing You is a self-initiated brand concept for a neighborhood wine bar and its signature white wine, Saved You a Seat.
The brief: make wine feel interesting, welcoming, and easy to enjoy. I developed a visual identity built around cobalt blue, warm yellow, expressive serif lettering, and a hand-drawn chair—a simple invitation to stay.
The identity extends across wine labels, bottle bags, matchbooks, coasters, and service accessories. An AI-generated launch campaign brings it into a sunlit setting of hand-painted ceramics, limestone, and shared glasses.
I directed the project from concept through presentation, using Midjourney and Higgsfield to develop imagery and refine product consistency.
The thing I keep relearning: a design is never finished because someone ran out of ideas. It's finished because someone decided to stop. Knowing when to stop is the hardest part.
Next intelligence. A brand you can feel.
Ice blue, deep black and refracted glass bring texture, depth and a sense of touch to an invisible technology. An identity designed to be recognised. And felt.
Brand identity and visual direction for Niwos, a platform that brings AI agents together as a digital workforce.
Five modules. One W. A simple idea at the heart of the identity: working as one.
I’ve really enjoyed working on this project with Muhammed. His trust in my design judgement and openness to new ideas gave me the creative freedom to explore fully.
Here’s hoping this is just the first chapter of an exciting journey with him and his team.