Design Sprint: ESCO Token
How do you build a brand for a business most people can't explain?
ESCO Token is built to become the standard behind Europe's Digital Product Passport: the system that will track what a product is made of, where it came from and where it goes next. Necessary, regulated, and completely abstract for most people.
One sprint. Zero to an identity that works:
- Micro-design style: restraint over noise, shaped by European design discipline.
- Wordmark and symbol built to hold up anywhere.
- Full brand identity.
- Landing page ready for the go-to-market.
When a business is hard to explain, the brand has to do the talking.
Teaser below.
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