Brand Identity Design for Annie Ando

Annie Ando is an emerging fashion and pattern-making brand rooted in craftsmanship and clean, structured design.

To bring Annie Ando’s vision to life, I began with a strategic foundation, defining the brand’s audience, refining its voice, and setting clear business goals. This process informed every design decision, from the logo to the overall visual identity, resulting in a brand that feels intentional, elevated, and aligned with its purpose.

The symbol was created by merging the initials “A” and “A” from Annie Ando into a unified monogram. By interlocking both letters into a single, cohesive form, the design captures the feeling of balance and structural clarity, reflecting the brand’s focus on precision and thoughtful construction. The subtle layering also hints at the duality of function and form that defines Annie Ando’s design philosophy.