Freelance SEO Writers in United KingdomFreelance SEO Writers in United Kingdom
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Andrea Rivera's avatar
Andrea Rivera
United Kingdom
SEO Copywriter & Brand Tone Specialist: Your Story, Enhanced
6
Followers
SEO Copywriter & Brand Tone Specialist: Your Story, Enhanced
Cover image for Tera Technologies: Launching an Electric Vehicle
Tera Technologies: Launching an Electric Vehicle
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20
Cover image for Launching a Lottery-Themed App
Launching a Lottery-Themed App
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13
Cover image for E-book & Ad Campaign | Wedding Cake Bakery
E-book & Ad Campaign | Wedding Cake Bakery
0
16
Cover image for E-Commerce Website Copy
E-Commerce Website Copy
1
12
SEO Writer(3)
Alexander Skeith's avatar
Alexander Skeith
London, UK
Award-winning copywriter and brand voice strategist.
5.0
Rating
27
Followers
Award-winning copywriter and brand voice strategist.
Cover image for Gucci: Stories to bring high-end fashion to life
Gucci: Stories to bring high-end fashion to life
17
185
Cover image for Hotel Chocolat Tone of Voice Development
Hotel Chocolat Tone of Voice Development
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7
Cover image for Tom Ford Fragrance Web Copy Project
Tom Ford Fragrance Web Copy Project
28
214
Cover image for Sample long-form writing on custom
Sample long-form writing on custom duty, import taxes and VAT <Title Tag> Custom duty and Import tax: Everything you need to know <meta description> Get the full low-down on custom duty and import tax, and find out the easiest way to reclaim these funds on purchases you’re returning to the EU. <Intro body> Custom duty and import tax is a topic that can make even the most experienced online shoppers more than a little nervous. The good news is that once you understand how they work, they’re not nearly as scary as they might seem. And, you’ll be better equipped to pursue a refund whenever you happen to return an online purchase that’s come from overseas. Here’s a quick rundown on everything you need to know about the finer details of custom duty and import tax. <H1> What’s the difference between custom duty and import tax? <body> It’s the job of customs authorities to collect duties and taxes on goods coming into and out of a country. But, when it comes to shipping, the words 'duties' and 'taxes' are very often perceived to mean the same thing. This isn’t actually the case at all. When we say ‘duties’, we’re referring to customs duties or custom charges, which are taxes that are applied to cross-border goods which are collected by customs authorities both to generate revenue and protect local industries. These duties can come in a variety of forms ranging from trade tariffs to excise duties. Crucially, most duties are paid by the importer, with the exception of export duties which are paid by the exporter. Import taxes on the other hand, are fees applied by the government on purchased items coming into a country. These taxes can go by different names in different localities — including value-added tax (VAT), sales tax, and goods and services tax (GST) — but they’re essentially the same thing. Tax rates can vary from 0% to 20% or even higher depending on both the country and product. In almost all cases import taxes are paid for by the importer and are placed on almost all purchases arriving from overseas. You’re likely already very familiar with value-added tax, which is more commonly known as VAT. This is an import tax that works as a kind of consumption charge on goods or services. It plays an important role in business and can be charged on a range of items. VAT is a tax which is ultimately paid by you, the customer, instead of working as a tax on individual businesses. <H2> When are custom duty and import tax applied? <body> You’ll be charged custom duty on all goods worth more than £135 (and all excise goods) that are being sent from outside the UK (or the UK and the EU if you’re in Northern Ireland). In these cases, you’ll need to pay custom duty on both the purchase price of the goods, as well as on postage, packaging and insurance. When it comes to gifts, you’ll generally need to pay 2.5% on goods above £135 and up to £630. Rates tend to vary for gifts over £630.  Special rules apply to excise goods  — which can be summarised as wine and other exciting intermediate products (like sherry, port and other spirits), tobacco, and mineral oil (such as petrol or diesel oil). Excise duty is applied to all of these items regardless of their purchase cost. <H3> What are custom duty and import tax based on? <body> So, what factors inform the rates being applied to your latest online purchase from overseas? In the UK, import tax and custom duty amounts applicable to a shipment are determined by a number of factors including the HS code (which classifies the type of product), the goods description on the commercial invoice (which includes the product's end-use), as well as the value of the goods (including freight and insurance fees) help customs to determine the custom duty and import tax and to clear your shipment. International trade agreements between certain countries can also have a bearing on the amount import taxes applied to a shipment. Wherever you need to settle these charges you’ll be contacted by Royal Mail, Parcelforce or the courier company and they’ll send you a bill stating exactly what fees you need to pay. They’ll normally hold your parcel for about 3 weeks and, if you haven’t paid the bill by then, your parcel will be returned to the sender. In the past, even calculating the amount you need to pay on custom duty has proved a little taxing (pun intended). This has involved determining the duty percentage rate on the goods being shipped (a rate that varies depending on the country the item is being shipped to). These can be found by visiting the customs or trade tariff page on the government website of the destination country. Then it’s a case of adding up the value of the goods, plus freight costs, insurance and any additional costs, then multiplying the total by the duty rate.  Similarly, calculating import tax has traditionally required a bit of number crunching. This has involved finding out the sales tax (VAT) rates of the country the item is being shipped to. For example, the UK has three VAT rates: 0%, 5% and 20%, which is the standard rate for most goods and services. So if the shipment is a men’s sweater, the rate is 20% because clothing for adults falls under this standard VAT rate. Once the VAT on a shipment has been calculated, customers have then had to add up the goods value, freight costs, insurance, and import duty, and then multiply the total by the destination country's applicable VAT rate. Thankfully, we’ve managed to do away with a lot of this heavy lifting. By simply accessing our handy calculator (https://dutyrefunds.co.uk/import-duty-calculator/#calculator) and entering in your purchase price, item description and courier, you’ll be able to find out what custom duty or import tax is set to be applied to your shipped items. <Header> Claiming a refund on custom duty or import tax <body> Historically, customers have had to jump through a lot of hoops to get refunded for custom duty and import tax on returned items. The method of claiming repayment has typically depended on how the initial customs declaration was made. If it was dealt with by the Customs Handling of Import Excise Freight (CHIEF) system, customers are still able to claim repayment online — provided you have a Government Gateway number and are already registered for the service. If the custom declaration was made via the Customs Declaration Service (CDS), customers are able to submit a claim using the CDS version of Form C285. In both these cases you’ll need a whole list of items to tick off including the sales invoice, the packing list, the amount of import taxes paid, and your bank details if the refund is to be paid directly. But did you know, there’s an easier way? If you’ve returned goods purchased from within the EU in the last 365 days, Duty Refunds provides you with a quick and easy solution. In fact, we’re now known as the UK’s leading import VAT and duty specialist. Whether you need to reclaim customs charges (https://dutyrefunds.co.uk/reclaim-customs-charges/), get a customs duty refund (https://dutyrefunds.co.uk/reclaim-customs-charges/customs-duty-refund/) or import VAT Refund (https://dutyrefunds.co.uk/reclaim-customs-charges/import-vat-refund/), we’ve made the process as frictionless as possible.
1
4
SEO Writer(3)
Tom Boyce's avatar
Tom Boyce
London, UK
AI-driven SEO helping brands grow fast, safely & convert
AI-driven SEO helping brands grow fast, safely & convert
Cover image for Gusto Cycling Website Development
Gusto Cycling Website Development
0
8
Cover image for Project: AMDI Driving School (Local SEO & Lead Generation) F...
Project: AMDI Driving School (Local SEO & Lead Generation) For AMDI Driving School, a local service provider, I applied targeted local SEO, on-page optimisation, and basic CRO to boost local visibility and lead flow. I optimised the site architecture for local search, improved meta data and content for service pages, and refined the user journey to improve lead conversions. This project proves I handle small, local clients as well as large-scale ones. Local SEO: GMB optimisation, geo-targeted content, service-area pages On-page SEO: service page content rewriting, metadata optimisation, schema markup for local business CRO adjustments to improve form submission rates and user experience
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23
Cover image for ATS24 — B2B Industrial SEO & Search Everywhere Optimisation ...
ATS24 — B2B Industrial SEO & Search Everywhere Optimisation With ATS24, a B2B supplier in the aerospace/converter sector, I developed a full-blown SEO strategy targeting highly technical buyers. I focused on spec-code integration, technical documentation indexing, and long-tail product/service pages to attract niche industrial traffic. The result: stronger visibility among engineers and buyers, and improved lead generation quality. This project showcases my expertise in B2B and niche industrial markets. Role & Activities: - Implemented spec-code-aware content architecture for aerospace and industrial products - Built technical SEO templates tailored to converter and aerospace specs - Published deep, data-rich pages optimized for industrial search queries - Managed cross-channel content flows (site, data sheets, documentation)
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33
Cover image for Full-scale eCommerce SEO & Optimisation I led the SEO and si...
Full-scale eCommerce SEO & Optimisation I led the SEO and site optimisation for SlipStream247, a large-scale eCommerce platform with 27,000 of SKUs. I redesigned category architecture, implemented advanced schema (product/category), and restructured technical SEO to improve indexing efficiency. The result: faster load times, cleaner site structure, and improved conversion paths. This project demonstrates my ability to handle complex, high-volume retail environments and deliver scalable SEO that supports large product catalogs. Role & Activities: - Redesigned site hierarchy and internal linking to optimize crawl budget - Installed and tested structured data (Product / Category schema) across thousands of SKUs - Improved page speed and front-end performance on all devices - Coordinated product-page SEO and metadata strategies
3
25
176
SEO Writer(2)
Fabio Smiraglia's avatar
Fabio Smiraglia
London, UK
B2B Content Strategist | Tech, SaaS & Fintech
New to Contra
B2B Content Strategist | Tech, SaaS & Fintech
Cover image for European fintech clients needed agile
European fintech clients needed agile content strategies to build trust, translate regulatory complexity (DORA, MiCA, PSD3), and connect content with P&L outcomes. I designed KPI-driven content strategies, developed compliance-as-content frameworks turning DORA and MiCA into thought leadership assets (checklists, guides, knowledge hubs), produced full-funnel content (developer guides at ToFu, white papers at MoFu, case studies at BoFu), and integrated editorial metrics with financial reporting. Delivered in English, Italian, and French. Results: Shortened enterprise sales cycles through compliance-focused white papers. Enabled board-level validation of marketing investments. Generated enterprise leads directly from DORA/MiCA content hubs. Built multilingual content pipelines across three markets.
0
86
Cover image for C-level financial leaders needed strategic
C-level financial leaders needed strategic ghostwriting to transform complex executive visions into compliant, influential content. I implemented a three-layer content architecture: Pillar Content (white papers and flagship reports, 2,000–3,000 words), Derivative Assets (executive summaries, LinkedIn posts, newsletters), and Micro-Content (quotes, datapoints, infographics). Applied the Data–Research–Storytelling framework, integrated ESG perspectives into earnings call narratives, and ensured full regulatory compliance with MiFID II and SEC guidelines. Delivered in English, Italian, and French. Results: 9–12% reduction in capital costs for clients with strengthened financial narratives. Maximised content lifecycle across multiple channels. Enhanced earnings call credibility. Built sustained executive presence on LinkedIn.
0
44
Cover image for Financial institutions deploying AI-driven risk
Financial institutions deploying AI-driven risk architectures needed authoritative content for internal stakeholders, regulators, and investors. I developed comprehensive case studies and thought leadership on AI-driven ESG risk frameworks, Bayesian learning for volatility prediction, multi-agent systems for MiFID II compliance, and AI-powered earnings call analysis. Produced regulatory-aligned content on EU AI Act implications and KPI-driven governance for CROs, CTOs, and Quantitative Strategists. Results: Established the client as a reference voice in AI-driven risk management. Published material adopted by risk teams as internal reference content. Accelerated stakeholder buy-in for AI implementation roadmaps.
0
41
Cover image for European companies facing CSRD obligations
European companies facing CSRD obligations needed strategic content to communicate ESG performance to investors and regulators. I produced in-depth ESG reporting case studies and thought leadership covering CSRD/ESRS compliance, developed strategic guides for CFOs and Sustainability Officers on double materiality and digital reporting infrastructure, and created investor-facing content linking ESG KPIs to financial performance. Results: Positioned clients as recognised thought leaders in CSRD compliance. Improved investor engagement through clearer ESG disclosures. Reduced internal review cycles by standardising ESG content frameworks.
0
56
SEO Writer(10)
Stephen Hands's avatar
Stephen Hands
St Austell, UK
AI-free, character-driven content and blog writing service
AI-free, character-driven content and blog writing service
Cover image for Do You Hate Running But Want To Be a Runner?
Do You Hate Running But Want To Be a Runner?
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2
Cover image for Embracing Slow Running for Recovery and Form Improvement
Embracing Slow Running for Recovery and Form Improvement
0
1
Cover image for Pep Guardiola's Managerial Success at Manchester City
Pep Guardiola's Managerial Success at Manchester City
0
5
Cover image for Age Is No Barrier to Running
Age Is No Barrier to Running
0
3
SEO Writer(3)
Sophie Willink's avatar
Sophie Willink
United Kingdom
Copywriter | Content Marketer | Communications Specialist
Copywriter | Content Marketer | Communications Specialist
Cover image for SEO articles | Visionable
SEO articles | Visionable
0
5
Cover image for SEO articles | Ideagen
SEO articles | Ideagen
0
7
Cover image for Social Media Ads for LinkedIn
Social Media Ads for LinkedIn
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8
Cover image for Video Script | PayPal
Video Script | PayPal
0
4
SEO Writer(2)
Curt Cresswell's avatar
Curt Cresswell
Birmingham, UK
SEO Specialist: Creative & Technical
SEO Specialist: Creative & Technical
Cover image for New Homes Broker | SEO Kickstarter Package.
New Homes Broker | SEO Kickstarter Package.
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15
Cover image for Loftman | Site Structure, Technical SEO & Link Building.
Loftman | Site Structure, Technical SEO & Link Building.
0
15
Cover image for H4 Group | A Poor SEO Migration In Need Of Repair.
H4 Group | A Poor SEO Migration In Need Of Repair.
0
32
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SEO Writer(3)