Full-scale eCommerce SEO & Optimisation I led the SEO and si...

Full-scale eCommerce SEO & Optimisation I led the SEO and site optimisation for SlipStream247, a large-scale eCommerce platform with 27,000 of SKUs. I redesigned category architecture, implemented advanced schema (product/category), and restructured technical SEO to improve indexing efficiency.

The result: faster load times, cleaner site structure, and improved conversion paths. This project demonstrates my ability to handle complex, high-volume retail environments and deliver scalable SEO that supports large product catalogs.

Role & Activities:

- Redesigned site hierarchy and internal linking to optimize crawl budget

- Installed and tested structured data (Product / Category schema) across thousands of SKUs

- Improved page speed and front-end performance on all devices

- Coordinated product-page SEO and metadata strategies