Projects using FLORA in TurinProjects using FLORA in TurinIKEA — Lighting up your best dreams
AI-generated campaign concept
Full creative direction and image production for a personal IKEA campaign concept: from prompt engineering to final retouch.
The idea: a sleeping figure in a set built half like a bedroom, half like a stage, where light does most of the storytelling, shifting from near-darkness to a warm sunrise-like glow, as if dawn were happening just out of frame.
I handled the full pipeline: prompt engineering and art direction in Claude, image production in Flora with Nano Banana Pro, post-production in Adobe Photoshop and Lightroom. From the hero shot, I also generated a coherent set of product-level close-ups using the same prompt and source image, same light, same mood, no separate shoot required.
Personal concept, not affiliated with the brand. High-End Boutique Concept | FLORA
Minimalistic, modern, and expansive, designed to feel airy and luxurious. Fluid, wavy elements and floating, dreamlike organic forms shape the space, blending architecture with sculptural artistry. A soft, neutral palette of creamy whites and beige is enriched with muted accents of dusty rose and soft pink. Subtle textures, natural materials, and diffuse lighting create a calm, elegant atmosphere where the store feels more like an experience than a retail space 🎀 
