Freelance Communications Specialists in TorontoFreelance Communications Specialists in Toronto
ProjectsPeople
Camila Caicedo's avatar
Camila Caicedo
Toronto, Canada
Creative Strategist & Brand Director
$5k+
Earned
6x
Hired
5.0
Rating
37
Followers
Creative Strategist & Brand Director
Cover image for Azimuth Brand Communication and Strategic Narrative Development
Azimuth Brand Communication and Strategic Narrative Development
1
34
Cover image for This project focused on shaping
This project focused on shaping the positioning, messaging and digital presence for Root & Wander, a social compliance and living wage consultancy working across global supply chains. The goal was to create a clearer and more cohesive brand system that reflected both the analytical and human side of the work — moving the brand away from sounding purely corporate, while still maintaining credibility and structure. The scope included brand direction, messaging refinement, website strategy and visual cohesion across the digital presence, helping translate complex topics into communication that felt grounded, accessible and aligned.
1
1
3
237
Cover image for Creative Direction & Brand Concept
Creative Direction & Brand Concept
3
31
Cover image for Brand Curation & Visual Identity for Vintage Pop Prints
Brand Curation & Visual Identity for Vintage Pop Prints
0
15
Communications Specialist(1)
David Cash's avatar
David Cash
Toronto, Canada
Writing, Copywriting, Strategic Communications Pro
Writing, Copywriting, Strategic Communications Pro
Cover image for PR & Communications Support for Frank Stella's debut NFT
PR & Communications Support for Frank Stella's debut NFT
0
5
Cover image for Verizon Article Writing
Verizon Article Writing
0
7
Cover image for Vogue Singapore Tech Writing
Vogue Singapore Tech Writing
0
9
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Communications Specialist(1)
Zoe Mukendi's avatar
Zoe Mukendi
proToronto, Canada
Brand Strategist + Content Creator
Brand Strategist + Content Creator
Cover image for My role was the account
My role was the account Coordinator on McDonald's Canada's Maple BBQ campaign, which drove a 54% lift in app users. I supported contract negotiations between the illustrator and McDonald's, collaborated with IMS to develop the giveaway mechanism and merch, and managed the shoot production day, keeping communication seamless between client and creative teams to ensure smooth execution from concept to launch.
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70
Cover image for Project Overview 🚀 I filmed,
Project Overview 🚀 I filmed, edited, and published this montage-style reel to promote the gym's mobility classes and educate viewers on their importance in a fighter's development. By showcasing a range of mobility exercises taught throughout different classes, the content highlighted the gym's coaching expertise while positioning mobility as an essential part of performance, recovery, and injury prevention. The reel was designed to raise awareness, provide value, and encourage engagement with the gym's training philosophy. My Role 🚀 Content Strategy Identified mobility as an educational content opportunity Developed the concept around providing value before promotion Structured the reel to capture attention quickly while maintaining viewer engagement throughout Content Production Filmed the mobility session from multiple angles Captured demonstrations of key exercises and coaching moments Focused on clear visuals that made each movement easy to understand Video Editing Edited the footage into a concise, social-first reel Sequenced exercises to create a natural flow Balanced pacing to keep viewers engaged while allowing each movement enough time to be understood Optimized the edit for Instagram's short-form viewing experience Social Media Management Wrote an educational caption explaining why mobility is important, how it benefits fighters, why consistent mobility work improves long-term performance and injury prevention Published the content as part of the gym's ongoing content strategy The Strategy 🚀 The objective of this reel was to increase awareness of the gym's mobility program while demonstrating that mobility training is a fundamental part of athletic development, not an optional add-on. Rather than promoting the class through traditional advertising, the content was designed to let viewers experience the training firsthand. By showcasing a variety of mobility exercises and coaching techniques, the reel highlighted the quality of instruction and the breadth of movements taught across different sessions. Outcome 🚀 This project demonstrates how educational content can be used to drive brand awareness while delivering genuine value to an audience. By showcasing the gym's mobility program in an engaging, easy-to-digest format, the reel helped highlight an often-overlooked aspect of fight training and reinforced the gym's commitment to developing well-rounded athletes. The content served multiple purposes: increasing visibility for the mobility classes, educating both existing and prospective members on their benefits, and strengthening the gym's position as a knowledgeable and performance-driven training community. It also expanded the gym's content mix by balancing promotional posts with educational content that encourages engagement and builds trust with its audience.
0
16
Cover image for Project Overview: Rather than simply
Project Overview: Rather than simply documenting the event, this project was designed to build anticipation leading into fight night while celebrating the fighter and the community behind them. The objective was to create a piece that energized the audience, amplified support for the athlete, and showcased the culture of the gym. My Role: Content Production Collated footage captured throughout the fighter's preparation Organized and selected the strongest moments to tell a cohesive story Edited the final video for social media distribution Creative Editing Built momentum through pacing and sequencing Timed cuts to music to heighten emotion Balanced action shots with quieter training moments to create contrast Designed the edit to keep viewers engaged from the opening seconds through the final reveal The Strategy: This wasn't simply a highlight reel. The edit was designed to: Build anticipation ahead of the fight Increase engagement across social media Strengthen the fighter's personal brand Reinforce the gym's identity as a supportive community Create a piece that members felt proud to share Why It Worked: Sports content performs best when audiences feel emotionally connected.
0
18
Cover image for Bliss Balls Content Strategy Audit 2026
Bliss Balls Content Strategy Audit 2026
0
5
Communications Specialist(1)
Anson Shen's avatar
Anson Shen
Toronto, Canada
Strategic Web & Comms Specialist
Strategic Web & Comms Specialist
Cover image for Upskilling Campaign
Upskilling Campaign
0
23
Cover image for Agile Web Design for Enhanced User Experience
Agile Web Design for Enhanced User Experience
0
23
Cover image for Project Management for Efficiency Optimization
Project Management for Efficiency Optimization
0
15
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Communications Specialist(3)