Yonderful | Develop a brand and web app from scratch

While yoga signifies peace, it is not the case for yoga beginners. They feel uncertainty and fear which hinder them from discovering the beauty of yoga.   

To address this, Yonderful helps online yoga beginners experiencing uncertainty in approaching yoga with personalised, easy-to-follow yoga tutorials and expert guidance to achieve their yoga learning goals.

At its core, Yonderful is built on a fundamental positioning: Clear the uncertainty; Master with guidance.

As the founder of this business concept, I took on the development of the yoga learning platform, Yonderful, from envisioning its concept to designing the prototype, and also handled the branding and marketing strategies.