While working as shopping editors at Global News, my co-editor and I developed a strong understanding of what audiences respond to, what captures attention and what drives conversions. We combined our editorial expertise with our content creation skills to launch Haute Habits, a UGC business focused on creating engaging, performance-driven social media content. We recently partnered with our first client, Gilded Financial, to produce short-form video content designed to drive app signups. We’re just getting started — follow along as we grow Haute Habits and bring more brand stories to life.