Client: Institute of Corporate Directors (ICD)

Role: UX Designer

With over 16,000 members, the Institute of Corporate Directors is a not-for-profit, member-based association. ICD offers governance education, thought leadership resources and opportunities for members to network within the director community. The ICD Conference is one of ICD’s largest in-person and virtual networking events of the year.

I was the primary designer on the project and collaborated directly with the client, project manager, and developer.

Based on the project requirements outlined by the client, the goal was to provide an updated website design for directors wishing to attend the 2023 ICD conference that would sell the in-person conference event, while also accommodating virtual attendees. Both needed to be led to an easy ticket purchasing experience.

I gathered references of other conference websites, and made notes on UI elements, pages and navigation treatments that I thought worked effectively. I prepped a Freehand board to discuss them with the client during our discovery call. These were great for brainstorming, getting the client to think about what they liked and didn’t like, and overall set us up to have an aligned vision for the project.

I proposed the information architecture based on the types of content the client planned for the site, and also analyzed the content and information architecture found on other conference websites to ensure it worked for our client but also felt familiar to users.

I presented the mid fidelity wireframes to the client which helped keep the client involved, continued to ensure alignment, and allowed me to make any client requested revisions before moving into high fidelity design.

I was given marketing materials as a reference of their brand, and from that I was able to leverage the existing branding to create the microsite. I decided to brighten some of the colours for a more modern feel, while checking colour contrast to meet AODA standards for accessibility.

I created a content rich homepage that would provide important updates and get people excited about attending the event as the conference date neared.

See it live!