Brand + Web Designer
Creating fun commercials for the design community.
- $100k+
- Earned
- 1x
- Hired
- 5.0
- Rating
- 571
- Followers
Creating fun commercials for the design community.
After I finish a design project,
the last thing I want to do is open Figma again just to make a post image.
I usually default to a plain screenshot.
That's why I built Reframe. (Entirely in Figma Make for the Makeathon!)
Paste any image - and an entire grid of layout options generates instantly.
Pick one. Edit. Copy. Post.
No extra layout.
No extra steps.
Give it a try!
https://reframeit.figma.site
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12
808
I solve complex problems in ways that look and feel good.
- $25k+
- Earned
- 1x
- Hired
- 5.0
- Rating
- 7
- Followers
I solve complex problems in ways that look and feel good.
Brand & UI/UX Designer for SaaS, Web3 & E-commerce
- $1k+
- Earned
- 3x
- Hired
- 5.0
- Rating
- 11
- Followers
Brand & UI/UX Designer for SaaS, Web3 & E-commerce
Freelance Graphic & Web Designer | Branding & Digital Design
- 1x
- Hired
- 4
- Followers
Freelance Graphic & Web Designer | Branding & Digital Design
I recently wrapped up an Ortiz Construction brand refresh and website concept, focusing on creating a stronger, more modern visual presence while keeping the brand professional and approachable.
I love projects like this because they let me combine branding, web design, and UX to create a complete experience rather than just designing one piece.
Check out the full project on my portfolio: candicesmithdesign.com (https://candicesmithdesign.com)
If you’re a business owner looking to elevate your brand or website, I’d love to work with you. ✨
Check it out (https://contra.com/p/gLEggseb-brand-refresh-and-website-concept)
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5
251
Crafting Brand Visuals with Strategy
Webflow Developer for service-based businesses
Webflow Designer & Developer | Product Design | 18 Yrs Exp.
- 5.0
- Rating
- 2
- Followers
Webflow Designer & Developer | Product Design | 18 Yrs Exp.
Johns Hopkins University GovEx Works — End-to-End Product Design: UX Research · UX Design · UI Design · Web Design · Prototyping · Front-End Development
🌐🔗️Full Online Case Study Here: https://aleeweb.github.io/portfolio-ux/govex.html
User Problems:
🔻Staff were avoiding the original internal dashboard entirely and working out of external spreadsheets instead.
🔻The interface was slow, cluttered, and forced users to zoom out in the browser to use the old dashboard interface.
Impact
🏢 Introduced UX research and Design Thinking practices to the organization.
🧠 Replaced spreadsheet workarounds with a centralized, modern system.
⭐ 4.7 / 5 user satisfaction at beta launch.
📈 Higher adoption, improved workflow efficiency, and better remote collaboration during the pandemic.
Result: I redesigned it end-to-end and turned it into a tool they actually rely on and could use during the COVID-19 pandemic.
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52
Redesign + Podia to Webflow Migration - Figma to Webflow
🔻Problem: The original Podia site buried critical information under endless vertical scrolling while failing to establish clear visual hierarchy or memorable brand identity, costing the client engagement and conversions.
🔹My Process: I conducted a heuristic evaluation and competitive analysis, then redesigned the site using UX best practices for information architecture.
🔹Outcome: A modern website that establishes credibility for the consultant immediately at the top, attracts qualified leads, strengthens the brand, and reduces excessive vertical scrolling.
▸BEFORE (The Original Website): https://www.loom.com/share/951faa26a6f9439c8bde96c1c3b49948
✦︎AFTER (My Redesign): https://www.iconoclaststrategy.com/
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197
Redesign - Bloomberg Philanthropies: What Works Cities (WWC) Dashboard
Role: Lead Designer & Developer | Johns Hopkins University Stack: Django, Python, Bootstrap, jQuery, PostgreSQL
Overview: Transformed a legacy, data-heavy tool into a high-fidelity, modern dashboard for Bloomberg Philanthropies. I overhauled the information architecture and scannability, replacing fragmented navigation with a professional, cohesive UI.
Key Outcomes:
✦ UX Modernization: Converted raw data into intuitive visual cards and charts.
✦ Enterprise Branding: Aligned color and typography with global brand standards.
✦ Improved Efficiency: Replaced top-heavy tabs with a scalable sidebar.
0
195
