Alicia Alexander - Animator | ContraWork by Alicia Alexander
Alicia Alexander

Alicia Alexander

Webflow Designer & Developer | Product Design | 18 Yrs Exp.

    5.00
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Followed by Asia S and Deja R

Memphis, USA

WorkReviewsAbout

Memphis, USA

I designed and built this "Coming Soon" landing page in Webflow for a solo wellness strategy consultant. The subtle animation brings the brand to life in a memorable way so her business makes a strong first impression with visitors well before the website launch. View the live page here: https://hod-wellness.webflow.io/
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Redesign + Podia to Webflow Migration - Figma to Webflow 🔻Problem: The original Podia site buried critical information under endless vertical scrolling while failing to establish clear visual hierarchy or memorable brand identity, costing the client engagement and conversions. 🔹My Process: I conducted a heuristic evaluation and competitive analysis, then redesigned the site using UX best practices for information architecture. 🔹Outcome: A modern website that establishes credibility for the consultant immediately at the top, attracts qualified leads, strengthens the brand, and reduces excessive vertical scrolling. ▸BEFORE (The Original Website): https://www.loom.com/share/951faa26a6f9439c8bde96c1c3b49948 ✦︎AFTER (My Redesign): https://www.iconoclaststrategy.com/
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Cover image for DJ Divine Aura - Coming
DJ Divine Aura - Coming Soon Webflow Landing Page Designed and developed a branded "Coming Soon" Webflow landing page for DJ Divine Aura. Delivered an end-to-end Figma-to-Webflow build featuring conversion-optimized CTAs for bookings and YouTube growth. https://djdivineaura.com/
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Johns Hopkins University GovEx Works — End-to-End Product Design: UX Research · UX Design · UI Design · Web Design · Prototyping · Front-End Development 🌐🔗‍️Full Online Case Study Here: https://aleeweb.github.io/portfolio-ux/govex.html User Problems: 🔻Staff were avoiding the original internal dashboard entirely and working out of external spreadsheets instead. 🔻The interface was slow, cluttered, and forced users to zoom out in the browser to use the old dashboard interface. Impact 🏢 Introduced UX research and Design Thinking practices to the organization. 🧠 Replaced spreadsheet workarounds with a centralized, modern system. ⭐ 4.7 / 5 user satisfaction at beta launch. 📈 Higher adoption, improved workflow efficiency, and better remote collaboration during the pandemic. Result: I redesigned it end-to-end and turned it into a tool they actually rely on and could use during the COVID-19 pandemic.
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