Alicia Alexander's Work | ContraWork by Alicia Alexander
Alicia Alexander

Alicia Alexander

Webflow Designer & Developer | UX & AI | 18 yrs experience

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Memphis, USA

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Memphis, USA

I designed and built this "Coming Soon" landing page in Webflow for a solo wellness strategy consultant. The subtle animation brings the brand to life in a memorable way so her business makes a strong first impression with visitors well before the website launch. View the live page here: https://hod-wellness.webflow.io/
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Cover image for Redesign + Podia to Webflow
Redesign + Podia to Webflow Migration - Figma to Webflow I delivered a redesign for Iconoclast Strategy, a tax consultant small business. Problem: The original Podia website lacked strong visual hierarchy, brand presence, and user experience. Process: I conducted a heuristic evaluation and competitive analysis, then redesigned the site using UX best practices for information architecture. Outcome: A modern website that establishes credibility for the consultant immediately at the top, attracts qualified leads, strengthens the brand, and reduces excessive vertical scrolling. ✦︎BEFORE (the Original Website): https://www.loom.com/share/951faa26a6f9439c8bde96c1c3b49948 ✦︎AFTER (My Redesign): https://www.iconoclaststrategy.com/
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Cover image for DJ Divine Aura - Coming
DJ Divine Aura - Coming Soon Webflow Landing Page Designed and developed a branded "Coming Soon" Webflow landing page for DJ Divine Aura. Delivered an end-to-end Figma-to-Webflow build featuring conversion-optimized CTAs for bookings and YouTube growth. https://djdivineaura.com/
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Cover image for Bloomberg Philanthropies: WWC Dashboard Redesign Role:
Bloomberg Philanthropies: WWC Dashboard Redesign Role: Lead Designer & Developer | Johns Hopkins University Stack: Django, Bootstrap, jQuery, PostgreSQL Overview: Transformed a legacy, data-heavy tool into a high-fidelity, modern dashboard for Bloomberg Philanthropies. I overhauled the information architecture and scannability, replacing fragmented navigation with a professional, cohesive UI. Key Outcomes: ✦ UX Modernization: Converted raw data into intuitive visual cards and charts. ✦ Enterprise Branding: Aligned color and typography with global brand standards. ✦ Improved Efficiency: Replaced top-heavy tabs with a scalable sidebar.
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