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Redesign + Podia to Webflow Migration - Figma to Webflow
🔻Problem: The original Podia site buried critical information under endless vertical scrolling while failing to establish clear visual hierarchy or memorable brand identity, costing the client engagement and conversions.
🔹My Process: I conducted a heuristic evaluation and competitive analysis, then redesigned the site using UX best practices for information architecture.
🔹Outcome: A modern website that establishes credibility for the consultant immediately at the top, attracts qualified leads, strengthens the brand, and reduces excessive vertical scrolling.
▸BEFORE (The Original Website): https://www.loom.com/share/951faa26a6f9439c8bde96c1c3b49948
✦︎AFTER (My Redesign): https://www.iconoclaststrategy.com/
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