Redesign - Bloomberg Philanthropies: What Works Cities (WWC) Dashboard
Role: Lead Designer & Developer | Johns Hopkins University Stack: Django, Python, Bootstrap, jQuery, PostgreSQL
Overview: Transformed a legacy, data-heavy tool into a high-fidelity, modern dashboard for Bloomberg Philanthropies. I overhauled the information architecture and scannability, replacing fragmented navigation with a professional, cohesive UI.
Key Outcomes:
✦ UX Modernization: Converted raw data into intuitive visual cards and charts.
✦ Enterprise Branding: Aligned color and typography with global brand standards.
✦ Improved Efficiency: Replaced top-heavy tabs with a scalable sidebar.
Designed the landing page for Smug — an AI support agent that resolves tickets, knows exactly when to escalate to a human, and has zero interest in pretending otherwise.
Most AI support tools go the humble, over-apologetic route. Smug does the opposite — the whole brand is built around a smug little cat mascot and copy like "Handled it. You're welcome." It's a genuinely fun brief: figuring out how to make confidence read as charming instead of obnoxious.
Bold electric blue and orange instead of the usual muted SaaS palette, because a product this confident shouldn't look shy about it. 💙