East Tennessee Landscaping Rebrand and Website Design
Candice Smith
East Tennessee Landscaping | Rebrand & Website Design
A modern identity and digital presence for a local landscaping company.
East Tennessee Landscaping needed a refreshed brand identity and website that better represented the quality of its work and made it easier for potential customers to understand its services and request an estimate. I created a modern visual direction and responsive website designed to communicate professionalism, reliability, and craftsmanship.
Logo created for East Tennessee Landscaping
The Challenge:
The existing brand and digital presence didn't fully communicate the quality or range of services offered. The goal was to create a more polished identity and website that felt professional and approachable while making the customer journey simple and intuitive.
The Approach:
I approached the project as both a branding and web design exercise, establishing a cohesive visual system before carrying it into the website. The design focused on clear hierarchy, straightforward navigation, strong calls to action, and imagery that lets the company's work speak for itself.
Key Considerations:
Clear, intuitive navigation
Strong visual hierarchy
Consistent brand application
Service-focused content
Prominent estimate calls to action
Responsive web experience
The Rebrand:
A more confident visual identity.
The refreshed direction gives East Tennessee Landscaping a cleaner, more contemporary presence while maintaining a connection to the outdoor environments and craftsmanship at the heart of the business.
Brand Guide for East Tennessee Landscaping
Website Design:
Turning the new identity into a digital experience
The website was designed to guide visitors quickly from discovering the company to understanding its services and taking the next step. Content is organized around the information homeowners need most, with clear calls to action throughout the experience.
Home Page
Key Sections:
Services:
Clear service categories help visitors quickly understand what East Tennessee Landscaping offers.
Our Work:
Project imagery provides visual proof of the company's capabilities and craftsmanship.
Why Choose Us:
Key benefits reinforce trust and help differentiate the company from competitors.
Request a Quote:
Prominent calls to action make it easy for visitors to take the next step.
Final Result:
The completed rebrand and website give East Tennessee Landscaping a more cohesive and professional digital presence while creating a clear path for prospective customers to explore services, view completed work, and request a quote.
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Posted Aug 31, 2026
Rebranded East Tennessee Landscaping with a modern visual identity & responsive website designed to showcase their services, craftsmanship, and local expertise.
