Projects in Teófilo OtoniProjects in Teófilo OtoniIf there’s one thing I learned working in advertising agencies, it’s that design goes far beyond creating beautiful pieces.
The Meet Your New Art Director campaign comes from that mindset. It’s about bringing agency thinking, methods, and experience to founders, startups, and growing brands. Because often, the idea isn’t the problem — what’s missing is direction to make it real.
This project took two weeks of planning, production, filming, and editing. A reminder that strategy comes before visuals, and strong brands are never built by chance.
Today, this video is out in the world.
I hope it reaches you and inspires you to move your ideas forward. This project was developed as a 3D commercial for Lifespan, focused entirely on product animation and three-dimensional visual storytelling.
The work involved product modeling, lighting, texturing, and animation, with the goal of presenting the product in a clear, premium, and visually engaging way. The animation highlights form, materials, and functionality, using movement to enhance realism and perception.
Art direction and branding principles guided the overall look of the piece, ensuring consistency in tone, composition, and visual language. The result is a product-driven 3D commercial where animation and lighting play a central role in communicating value and quality. 
