Freelancers using Adobe Photoshop in Teófilo Otoni
Freelancers using Adobe Photoshop in Teófilo Otoni
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Joao Paulo Bastos
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Teófilo Otoni, Brazil
Creative Director & Brand Strategist
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Creative Director & Brand Strategist
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Go3 is a Brazilian health supplement brand that promotes a healthy lifestyle, focusing on the balance of body, mind, and spirit. As an Art Director, I was responsible for developing visual materials for their advertising campaigns across online and offline platforms. I created designs for social media, digital ads, printed pieces, and point-of-sale materials, ensuring every asset reflected the brand’s identity and health-driven positioning.
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CEED aims to empower 3 million black entrepreneurs in the cannabis market by 2052, through an innovative digital ecosystem. It connects innovators to strategic resources and partnerships, with a focus on transparency and growth. Its design highlights this mission, offering an intuitive and efficient interface for users to navigate this technological and culturally engaged environment.
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Oraé Elixir — Brand Identity & Packaging Design
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These animated headers and footers were created for email marketing campaigns, using GIF animations to bring movement and attention to key messages inside the email layout. The animations highlight benefits such as app features, promotions, discounts, and campaign messages, always aligned with seasonal themes. Motion is used in a subtle and strategic way, enhancing visibility without overwhelming the content or affecting readability. Designed specifically for email environments, the animations prioritize lightweight files, clear hierarchy, and compatibility across platforms, helping campaigns stand out in crowded inboxes while remaining functional and easy to load.
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Adobe Photoshop
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