Strategic designer focused on brand experiences
- $•••••
- Earned
- 2x
- Hired
- 5.0
- Rating
- 210
- Followers
Strategic designer focused on brand experiences
Video Editor | Short-Form, UGC Ads & Branded Content
- $1k+
- Earned
- 5x
- Hired
- 4.8
- Rating
- 33
- Followers
Video Editor | Short-Form, UGC Ads & Branded Content
UGC-style video editing project developed for Nordweg, a premium leather goods brand known for combining craftsmanship, functionality and timeless design.
I was responsible for editing and structuring the content to create a clean, modern and engaging visual narrative aligned with the brand's premium positioning.
The project focused on transforming raw footage into platform-native content optimized for social media, balancing storytelling, product presentation and audience engagement while maintaining Nordweg's sophisticated visual identity.
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Free Fall is an AI-assisted motion design project created for Fiber, a brand with which I have collaborated on multiple content and UGC productions.
For this project, I was responsible for the video editing, motion design direction and integration of AI-generated visuals into a cohesive branded narrative.
The objective was to create a visually striking piece that combined cinematic movement, modern aesthetics and product storytelling while maintaining consistency with the brand's identity and communication style.
The final result blended AI-generated assets with professional editing techniques to create a unique and engaging visual experience.
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For PureSnug, I created a UGC-style paid social ad built around one of the most important parts of performance creative: the opening hook.
Instead of delivering a single edit, I developed one main version plus two alternative opening hooks, keeping the core story consistent while changing the first few seconds for testing.
The goal was to keep the ad warm, relatable and natural to social, while still giving the brand multiple creative entry points to test.
My role included video editing, pacing, captions, sound design, visual polish and hook variation development.
Deliverables:
1 main 9:16 video ad
2 alternative opening hooks
Paid social ready exports
Role: Video Editor / Paid Social Creative
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Creative director creating and reviewing interactive 3D
Graphic Designer and Illustrator crafting impactful visuals
Graphic Designer and Illustrator crafting impactful visuals
Senior Graphic Designer | Creative Leadership | Branding
New to Contra
Senior Graphic Designer | Creative Leadership | Branding
Video Editor, Motion & Graphic Designer
Video Editor, Motion & Graphic Designer
Web design & Development for travel and experience brands
New to Contra
Web design & Development for travel and experience brands
HOOD FOOD: Plant-Based Recipe App of plant-based, Ayurvedic-accented recipes. :Concept, brand identity, UI/UX design, and front-end development.
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Leela Retreat Ibiza : Website Design & Development
Designed and built the website for a 7-day Ibiza retreat centered on the ancient Leela game — a Sanskrit "mirror for the soul" — with daily yoga, cacao, kirtan, and breath work.
My role: concept, UI/UX design, and front-end development, from first wireframe to launch.
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Cinematic AI videos & landing pages for bold brands.
Cinematic AI videos & landing pages for bold brands.
Brazil lost to Norway today.
On my field, I decide the score.
This video has no set. No camera. No cast.
It only exists because I built it.
The edge was never having the tool. It's knowing how to operate it.
Want a video like this for your brand? Hit me up.
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A cinematic reel produced entirely with AI — no crew, no location scouts, no production budget. The project combines aerial landscape footage, a curated content gallery sequence, golden-hour lifestyle shots, and a direct-to-camera close-up into one cohesive visual story. Built to stop the scroll and make the brand feel like a film.
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Everyone has access to the same ingredients.
The camera, the AI models, the platforms. All of it is available to anyone right now. You download it, you access it, you test it.
But the dish that comes out — that was chosen by the cook.
The composition. The timing. The decision of when to stop adding and just serve. Nobody teaches you that in a tutorial tab. You learn it by cooking, by failing, and by understanding what actually made sense on the plate.
Making AI video is exactly that.
The advantage isn't having access to the tool. It's knowing how to operate it.
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You're looking at my face right now.
I didn't record any of this.
No camera. No studio. No crew.
Just AI, and knowing how to operate it.
This is what I do for clients in the real estate market: cinematic video production powered by generative AI. Full creative direction, prompt engineering, and post-production.
The advantage isn't having access to the tools.
It's knowing how to use them.
my portfolio: https://soubarbarotti.com.br/
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