Surgical Patient Journey — Editorial & Experience Design

Surgical Patient Journey — Editorial & Experience Design

Challenge Patients need accessible information at different moments before and after surgery. Technical language and disconnected materials can make that journey difficult to follow.

My contribution As FIGUEIRA creative director, I translate complex medical communication into patient-facing visual structures, with clear typography, imagery and information hierarchy.

Design decisions I organized the experience around eight stages, from initial questions to follow-up. An interactive journey connects these stages to visual guides, checklists, explanatory videos and consultation materials. Each format has a specific communication purpose.

Deliverable A public showcase of a coordinated patient communication system. The previews illustrate editorial direction and adaptable formats, rather than ready-to-use medical protocols. Clinical guidance requires approval from the responsible medical team.

Explore the work https://figueirart.com/jornada-cirurgica/