Clear Patient Journey — Visual Communication

Clear Patient Journey — Visual Communication

Challenge Preoperative and postoperative instructions often reach patients through disconnected messages, PDFs and conversations. The design challenge is to make approved information easier to follow across those channels.

My contribution I developed the communication concept, editorial hierarchy and visual direction for Jornada Clara, a FIGUEIRA service built around one procedure and one approved clinical source.

Design decisions The proposed system combines a responsive guide, a PDF, an essential FAQ and reusable reception messages. Clear sequencing and accessible language help patients understand the next step, while version, date and approval records help the team keep communication consistent.

Deliverable A public service presentation and conceptual sample showing how a procedure can become a coherent communication journey. Clinical instructions come from the medical team and require its approval. The sample contains no patient data and does not promise treatment outcomes.

Explore the sample https://figueirart.com/amostra-jornada-clara