Art Direction Projects in State of Rio de JaneiroArt Direction Projects in State of Rio de Janeiro
Cover image for Over the past month, I
Over the past month, I had the chance to work on some really exciting projects and one of them was this visualizer for October London's new album "Love Me for Me", out now via Death Row Records. The objective was to balance the vintage late-night soul mood of the record with a sleek, modern motion pipeline built specifically for mobile screens and digital distribution. Huge thanks to Death Row Records, Snoop Dogg and October London for bringing us on board! Also, a big shoutout to Miguel Saporetti for collaborating on the visual delivery. Art Direction & Motion: Ivam Marchon Visual Assistant: Miguel Saporetti Death Row Records A&R: Teff Mogus, Frank Vasquez Marketing: Fuzzy West, Tomeka Harris Coordinator: Kaiya Lawrence
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Cover image for FARO OSTERIA just got featured
FARO OSTERIA just got featured on Contra! ✨ Really happy to see this one selected by the Contra team. I loved building the world around it, from the red pasta boxes and blue caps to the menu and street campaign. Thank you, Contra, and everyone who has taken a look and supported the work. Explore the project: https://contra.com/community/eVKgBdEl-faro-osteria-italian-comfort-street Independent concept. Creative direction, branding, packaging and AI assisted imagery by Mauricio Pontual / MP House Studio.
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Cover image for Identidade Visual feita para QLean
Identidade Visual feita para QLean Lab Solutions
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Cover image for OUTSIDER — Vans × Insider
OUTSIDER — Vans × Insider Collab (Concept) A conceptual sneaker collab between Vans and Insider, built around one idea: same person, two rhythms. An Old Skool in canvas outside, shaped by the street, and Insider knit inside, built for the day. I led collab strategy, identity, product design and campaign direction. Unofficial concept project, not affiliated with Vans or Insider. Uma collab conceitual de tênis entre Vans e Insider, em torno de uma ideia: a mesma pessoa, dois ritmos. Um Old Skool de lona por fora, marcado pela rua, e de malha Insider por dentro, feito para o dia. Conduzi estratégia de collab, identidade, design de produto e direção de campanha. Projeto conceitual, não oficial, sem relação com a Vans ou a Insider. Images and films were created with generative AI (Seedream 5 Pro, Nano Banana and Kling 2.5, via Magnific), with art direction, selection, post-production and edit by Marina Bianco. Music: dannyminus, "MOVIN" (Artlist).
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Cover image for A visual exploration focused on
A visual exploration focused on cinematic storytelling, dramatic lighting and atmosphere. The main goal of this project was to push character and environment consistency across shots while maintaining a premium and editorial aesthetic tailored.
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Cover image for FARO OSTERIA — Italian comfort.
FARO OSTERIA — Italian comfort. Street energy. A brand and takeaway concept built around the entire meal: bold packaging, a clear digital menu and a street presence that carries the same identity from counter to customer. The packaging study uses one carrier with separate pasta, bread and cheese modules. The visual system extends through a $5–$7 pasta menu, uniforms, bags and editorial campaign imagery. Creative Direction — Mauricio Pontual. Concept study. Packaging modelled in Blender; campaign imagery developed with AI-assisted tools and art direction. Explore the complete project: https://www.behance.net/gallery/255879863/Faro-Osteria-Food-Branding-Packaging-Design
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