Maciel Imóveis is a real estate company founded by a couple in Torres, a coastal city in southern Brazil, focused on high-end residential properties.
The challenge was to create a visual identity that reflected the elegance and exclusivity of the properties they represent while establishing a distinctive presence within a competitive local real estate market.
The identity was built around a refined and sophisticated visual language, designed to communicate trust, quality, and a premium positioning to an audience with high purchasing power.
Rather than following the visual conventions commonly found among real estate agencies in the region, the project aimed to create a more distinctive and contemporary brand presence — one that could feel at home in the high-end real estate market of Torres.
MALIÉ — Premium Pet Brand Identity
A six-month conceptual branding project exploring how one visual identity can grow into a complete brand ecosystem.
From strategy and logo design to packaging, social media, UI design, mockups, and marketing materials, every element was created to build a consistent premium experience across physical and digital touchpoints.
AI supported visual research, concept development, image generation, and mockups, while all strategy, creative direction, refinement, and final design were developed by me.
🔗 Full project on Behance:
https://www.behance.net/gallery/253249313/MALIE-Premium-Pet
#BrandIdentity #Branding #GraphicDesign #PackagingDesign #UIDesign #CreativeDirection #ArtificialIntelligence #PetBrand #Behance #Portfolio
Biontea was developed as a complete brand identity and packaging system focused on wellness, balance, and contemporary sophistication. The project combines refined typography, clean layouts, and carefully structured packaging compositions to create a premium yet approachable visual experience. Through the harmony of colors, hierarchy, and minimal graphic elements, the brand achieves strong shelf presence while reinforcing authenticity, calmness, and everyday ritual.
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This was a delightful project to work on—a complete line of jams and sauces for which I designed the labels and launched the marketing campaign. It gave me the chance to put my print design skills to the test, as well as create the illustrations and mockups with the help of AI.