Freelance Packaging Designers in SofiaFreelance Packaging Designers in Sofia
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Alex Mileva's avatar
Alex Mileva
Sofia, Bulgaria
I help lifestyle, beauty brands build clear visual systems
35
Followers
I help lifestyle, beauty brands build clear visual systems
Cover image for What if Bulgaria’s largest supplement
What if Bulgaria’s largest supplement retailer stopped acting like a middleman and started acting like a leader? SILA BG has 13,000+ products and thousands of loyal customers. But until now, they’ve had almost no brand. I tried to reimagine their identity for 2026. My goal was to shift from a "cheap shop" aesthetic to a "Performance Authority." If you want to win the market, DM me or book a meeting at www.alexm.life (http://www.alexm.life)⚠️ Disclaimer: This project is a personal concept and a strategic branding exercise. It is not an official commission by SILA BG. I do not have access to their internal market data or proprietary information; all insights are based on independent observation and strategic analysis of the 2026 retail landscape.
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Cover image for Cakeaway - Brand & Digital
Cakeaway - Brand & Digital Rebrand From invisible product to lifestyle movement Cakeaway had something genuinely rare - fresh cake in a jar, no preservatives, 40-day shelf life, already distributed in Sofia Ring Mall, Mangi Piangi and through an in-house Cake ATM (the first of its kind in Bulgaria). The product was real. The brand wasn't. When I first audited the site, the numbers told the story: 711 sessions per week, 0% returning customers, 7 abandoned carts weekly, zero email list, and social channels driving traffic that converted to nothing. A great product, trapped in an invisible brand. The brief was clear: transform Cakeaway from a product into a lifestyle movement.
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Cover image for moved faster. We redesigned the brand.
moved faster. We redesigned the brand. We rebuilt the website and made it easier to choose, order, and enjoy on the go. No plates. No waiting. No compromise. If you live in motion, this is for you. Visit the new website. - www.cake-away.eu (http://www.cake-away.eu) Pick your flavor. Order your cake. Life moves. Eat accordingly and share your thoughts :)
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Cover image for I've reimagined the Familia Wellness brand to bridge the gap...
I've reimagined the Familia Wellness brand to bridge the gap between peak performance and everyday family joy. The new matte, minimalist aesthetic transforms ice cream into a post-workout recovery staple that looks as good as it feels. This design celebrates the "real" side of fitness unfiltered, joyful, and shared with the people who matter most. DM or book a meeting at alexm.life (https://alexm.life)
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Packaging Designer(14)
Mariya Design's avatar
Mariya Design
proSofia, Bulgaria
Brand Identity Systems for Premium & Luxury-Led Brands
12
Followers
Brand Identity Systems for Premium & Luxury-Led Brands
Cover image for SAE-REN, a Singapore beauty lounge
SAE-REN, a Singapore beauty lounge case study: skincare line packaging. Treatment kits, bottles, ampoules, inserts, and sleeves shared the same structural hierarchy. Controlled differences in color, finish, and material separated Pure (silver), Glow (gold), and later ASM (black) while keeping them part of one family. next up: makeup expansion
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Cover image for 11 days since I joined
11 days since I joined and I've been featured 3 times. Such a warm welcome from both the Contra community and team! To be honest, I can post 5 times a day and never ran out of content, but I am not sure if people are actually interested in exploring my work (only client work). I am a branding and packaging expert and have more than a decade-long experience of working with brands from around the world, including some from Fortune 500. However, I enjoy collaborating with business owners on a more personal level. That's when I started working with emerging and rising brands. Below can be seen 2023-2024 highlights
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Cover image for VKA Brand Identity and Packaging Unification
VKA Brand Identity and Packaging Unification
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Cover image for Paws & Whiskers: Premium Pet Wellness Brand Identity
Paws & Whiskers: Premium Pet Wellness Brand Identity
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Packaging Designer(8)
Marietta Todorova's avatar
Marietta Todorova
Sofia, Bulgaria
Senior Brand Designer, Strategist & Mentor
27
Followers
Senior Brand Designer, Strategist & Mentor
Cover image for Hi! 👋 New here on Contra
Hi! 👋 New here on Contra and excited to share some of my work — and join the #ShowYourWork challenge! Monoyer — a brand strategy, identity, and packaging design project for a contact lens startup, reframing vision care from medical necessity to lifestyle choice. Built around clarity, comfort, and confidence — turning a functional product into an everyday experience. Check out the full project: Check it out (https://contra.com/p/3XcW7EeF-monoyer-contact-lenses-branding-and-packaging)
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Cover image for Monoyer Contact Lenses - Branding & Packaging
Monoyer Contact Lenses - Branding & Packaging
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Cover image for Glimpse into the rebrand of Sharlopov Hotels — Bulgaria’s fi...
Glimpse into the rebrand of Sharlopov Hotels — Bulgaria’s first private hotel chain with over 25 years of history — redefining its identity and digital presence. At the core of this transformation lies a new endorsed brand architecture, uniting five unique hotels under the Sharlopov master brand while preserving their individuality. Over six months, we at Kickflip developed six distinctive brand identities and interactive websites built in Webflow, blending authentic Bulgarian heritage with modern luxury. From strategy and branding to web, implementation, and print materials, every detail was crafted to create a cohesive brand experience across all touchpoints. ✨ The full case study is coming soon.
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Cover image for Sentur – Branding & App Design
Sentur – Branding & App Design
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Packaging Designer(2)
Amity Studio's avatar
Amity Studio
Sofia, Bulgaria
Innovative visual solutions since 2002.
Innovative visual solutions since 2002.
Cover image for Le petit Quché
Le petit Quché
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Cover image for Custom Logo and Packaging Design for Raw Brani
Custom Logo and Packaging Design for Raw Brani
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Cover image for Le Bai wine
Le Bai wine
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Cover image for Quche Social
Quche Social
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Packaging Designer(2)