Magnatum is a luxury supplier of fine ingredients for restaurants and food businesses. As the business portfolio expanded to include new caviar selections, the brand explored a refreshed, contemporary aesthetic designed to elevate its premium positioning.

The previous design featured different pastel color palettes for each type of caviar that appeared more playful, youthful. The fonts also seemed a bit unbalanced and overpowering.

The goal was to have a unified design for all caviar types. It features refined details, elegant typography, and a high-contrast color palette that enhances the overall premium aesthetic.