Follica Brand Identity & Packaging Development by Kalina DenchevaFollica Brand Identity & Packaging Development by Kalina Dencheva

Follica Brand Identity & Packaging Development

Kalina Dencheva

Kalina Dencheva

Follica - Brand Identity & Packaging

Follica is a scalp-first haircare brand built on the belief that healthy hair starts at the root. Using proven botanical ingredients, the brand prioritizes effectiveness, balance, and long-term results.
Its first product, Revival Elixir, blends castor, rosemary, almond, and jojoba oils to nourish the scalp, strengthen follicles, and support consistent hair growth. Designed as a daily ritual, the product promotes gentle, natural care rather than quick fixes.
Inspired by nature and modern wellness, Follica frames haircare as a method—simple, intentional, and effective.

Keywords & Moodboard

Urban lifestyle and Female Self-care Modern & Clean Wellness & Self-care Minimal, but with a hint of youthful playfulness A Mix of Nourishing Natural Oils Earthy with Soft textures/gradients
Moodboard
Moodboard
Logo Concept
Logo Concept
Product Packaging
Product Packaging
Website Shots
Website Shots
Desktop Webpages
Desktop Webpages
Mobile Verson
Mobile Verson
Social Media posts
Social Media posts
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Posted Jan 20, 2026

Developed brand identity and packaging for Follica's Revival Elixir.