Glimpse into the rebrand of Sharlopov Hotels — Bulgaria’s fi...
Marietta Todorova
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Glimpse into the rebrand of Sharlopov Hotels — Bulgaria’s first private hotel chain with over 25 years of history — redefining its identity and digital presence.
At the core of this transformation lies a new endorsed brand architecture, uniting five unique hotels under the Sharlopov master brand while preserving their individuality.
Over six months, we at Kickflip developed six distinctive brand identities and interactive websites built in Webflow, blending authentic Bulgarian heritage with modern luxury.
From strategy and branding to web, implementation, and print materials, every detail was crafted to create a cohesive brand experience across all touchpoints.
✨ The full case study is coming soon.
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Posted Oct 20, 2025
Glimpse into the rebrand of Sharlopov Hotels — Bulgaria’s first private hotel chain with over 25 years of history — redefining its identity and digital prese...
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