What if Bulgaria’s largest supplement retailer stopped acting like a middleman and started acting like a leader?
SILA BG has 13,000+ products and thousands of loyal customers. But until now, they’ve had almost no brand.
I tried to reimagine their identity for 2026. My goal was to shift from a "cheap shop" aesthetic to a "Performance Authority."
If you want to win the market, DM me or book a meeting at www.alexm.life
(http://www.alexm.life)⚠️ Disclaimer: This project is a personal concept and a strategic branding exercise. It is not an official commission by SILA BG. I do not have access to their internal market data or proprietary information; all insights are based on independent observation and strategic analysis of the 2026 retail landscape.
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Concept
A selection of logo design and brand identity projects created for clients across different industries. Each design was developed to reflect the individual character, purpose and visual identity of the brand.
Execution
My approach combines typography, custom graphic elements, colour selection and composition to create distinctive visual identities tailored to each project.
Results
A diverse collection of logo concepts demonstrating versatility in graphic design, visual communication and brand identity development.
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What started as a late-night design experiment turned into Rational: a brand so weirdly alive that it stopped feeling imaginary.
Rational isn’t about crypto, really.
It’s about making sense of the chaos we call the internet
of everything. It’s a world where moss meets math,
where learning feels like photosynthesis,
and where a dashboard greets you like an old friend.
The idea?
Explain cryptocurrency to your grandmother… and help her make sense of it.
Somewhere between caffeine addiction and curiosity,
I built a fake company that somehow became a real philosophy:
From chaos to clarity.
If this feels too real for an imaginary brand,
that’s the point.
Now after I've test it through figma make, I'll spin it through @Lovable and give it to the team to really teach myself about #tokenization #rwa and blockchain
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