Maison Thé - Logo, Visual Identity & Packaging

Maison Thé was born from a desire to slow life down - one cup at a time. Each blend is a quiet celebration of the present moment, crafted to bring calm, clarity, and connection to your day. Sourced from hand-picked gardens around the world, our teas are thoughtfully composed to honor both nature’s purity and the art of fine taste. From the crisp aroma of morning blends to the soft depth of evening infusions, Maison Thé is an invitation to pause and rediscover balance. We believe that tea is more than a drink — it’s a ritual, a return to stillness, and a gesture of care. Every leaf we select tells a story of patience, craftsmanship, and timeless simplicity. Maison Thé - a pause in every cup.

Problem Maison Thé was created with the idea of capturing a sense of calm and sophistication in the world of tea. Despite the strong concept, it lacked a clear visual identity that could communicate this character. The brand didn’t stand out from mainstream producers - there was no defined color direction, typographic consistency, or distinctive style that conveyed a feeling of luxury, serenity, and balance.

Solution The solution was to build a complete visual identity based on the idea of calm sophistication. I created an elegant yet modern logo, typography that balances classic and contemporary qualities (Lora and Neue Haas Grotesk), and a rich color palette focused on deep greens and soft neutrals that evoke trust and a premium feel. The packaging design expresses the individuality of each flavor while staying within a cohesive aesthetic. Now Maison Thé has a clear presence that communicates the brand’s value and philosophy - a pause in every cup.