The visual identity of STRYKE is built around a carefully selected color palette and typography that enhance the feeling of energy, technology, and modern urban style.
A neon green color is chosen as the main accent, evoking associations with high energy, dynamism, speed, and activity. It is a color that not only grabs attention but also reinforces the sense of high performance and intensity—key characteristics of the brand. Combined with black and white, a strong visual contrast is created, giving the brand a technological and futuristic aura, suitable for both digital environments and physical products.
For typography, the Space Grotesk font is used, which is geometric, clear, and modern, with a strong industrial presence. Its forms blend minimalism and character, providing the brand with technical precision and a sense of forward movement. This makes the typography not only readable but also an ideal complement to STRYKE’s dynamic identity.