Web Design Projects in SingaporeWeb Design Projects in Singapore
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Cover image for Overview Wild Petals Collective is a
Overview Wild Petals Collective is a community-based brand focused on PCOS awareness and women’s health. The landing page was designed as the brand’s first digital touchpoint - building presence and community before the full website launch. Goals Introduce the brand and its mission to the target audience Drive registrations to grow the early community Establish a tone of care, credibility, and inclusivity around PCOS and endometriosis The challenge Starting a design without a brand guideline is both a creative opportunity and a responsibility. There were no defined colour palettes, no type scales, no tone-of-voice documentation to pull from. The only anchor was the logo. For a brand dealing with something as personal as hormonal health, getting the visual language wrong carries real weight. Too clinical and it feels cold. Too soft and it loses credibility. The design needed to earn trust while feeling warm and human. Design direction The overall aesthetic was soft, feminine, and professional. Not a typical health brand look - no sterile whites and clinical blues - but also not a lifestyle blog. The goal was something in between: a space that felt like it was designed for women, not at them. Beyond the landing page As a complementary deliverable, I also designed a blog page. This wasn’t part of the original brief, but it was a natural addition. A blog gives the brand a channel to publish health content, share community stories, and build topical authority over time - all of which feeds directly into SEO. For a brand in its early stages, organic search visibility is one of the most valuable long-term investments, and having the blog page ready to go meant the brand could start building that foundation from day one. Outcome The project resulted in a cohesive design system built from scratch - colour palette, typography, spacing, and component style - that the brand can carry forward into its full website. The landing page gives Wild Petals Collective a credible, warm, and intentional first impression, and the blog page sets up the infrastructure for content growth. It’s a project that reminded me how much design work happens before a single frame is built: understanding what a brand stands for, who it’s speaking to, and what it needs to make someone feel safe enough to say this is my community.
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Cover image for LinguaBridge AI: Revolutionizing Language Learning for Newco...
Excited to submit my project, LinguaBridge AI, for the #ConfigMakeathon Millions of immigrants, international students, and foreign workers face language barriers when applying for jobs, visiting doctors, using public transportation, or accessing essential services. Language learning apps often focus on grammar, but real life requires practical communication skills. LinguaBridge AI is an AI-powered platform designed to help newcomers learn a language through real-world scenarios, including: • Job interview practice • Doctor appointments • Banking and public services • Daily conversations • AI-powered speaking and grammar feedback • Personalized learning progress tracking Built using Figma's AI-powered tools, this project explores how design and AI can work together to make language learning more practical, accessible, and impactful. This experience challenged me to think beyond interfaces and focus on solving a meaningful problem that affects communities worldwide. https://www.figma.com/make/sVI6wiEtFaZHTp5LWoMgTb/LinguaBridge-AI-Web-App?t=bZXkvFhiDjJlmrWw-1 Thank you to @figma for organizing the #ConfigMakeathon and creating opportunities for builders and designers to turn ideas into reality.
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