In my role as a designer at Inmedia, I have created a range of video content aimed at both informing internal audiences and showcasing the company’s capabilities and visual standards. These videos cover diverse topics such as health, sports, travel, cooking, workplace safety, responsible mobile use, and productivity, providing valuable and engaging content for employees across different organizations.
The content is distributed through internal corporate channels and updated three times per week, requiring a strong balance between creativity, efficiency, and consistency. Beyond delivering information, these videos also serve as a way to promote Inmedia’s visual quality, attention to detail, and approach to content creation.
I was responsible for the entire creative process—from scripting and conceptualization to the final graphic execution of each piece. This included defining a new visual identity for the content, establishing guidelines for color palette, typography, layout, and overall visual language. I also handled video and image editing, motion graphics, and composition to ensure each video was clear, dynamic, and aligned with the brand’s positioning.
This experience highlights my ability to lead creative projects end-to-end, develop cohesive visual systems, and produce high-frequency content that is both informative and visually impactful.
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In my role as a designer at Inmedia, I have developed a series of informational videos for Watts, focused on delivering valuable and engaging content to their employees. These videos cover a wide range of topics such as health, sports, travel, cooking, and lifestyle activities, contributing to a more dynamic and informative internal communication channel.
The content is published through the company’s internal screens and is updated three times per week, requiring a consistent and efficient workflow to ensure relevance and quality. I have been fully responsible for the entire creative process—from scripting and conceptualization to the final graphic execution of each video.
This includes structuring the narrative, defining the visual style, editing footage, and integrating motion graphics and design elements to create clear, engaging, and visually cohesive pieces. This experience has strengthened my ability to produce high-frequency content while maintaining creativity, consistency, and alignment with the brand’s communication goals.
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In my role as a designer at Inmedia, I have developed promotional video content aimed at strengthening the marketing strategy of MediaCorp. This project involved creating a new visual direction and communication style for the brand, with the goal of reaching new clients and enhancing its positioning in the market.
I led the entire creative process, from initial concept development and scripting to the final graphic execution of the videos. This included defining the visual narrative, tone, and messaging aligned with the brand’s objectives. I also worked extensively on image and video editing, incorporating techniques such as photomontage, motion graphics, and visual composition to create impactful and cohesive content.
Through this process, I focused on building a strong and recognizable visual identity, ensuring consistency across all pieces while optimizing them for engagement and clarity. This experience highlights my ability to take full ownership of creative projects, combining strategic thinking with technical execution to deliver effective marketing content.
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Barut is a brand redesign project aimed at showcasing the different types of beers in their catalog. The goal was to create a flexible identity system that could adapt to new labels while using a color palette that represented them as a craft beer brand from the Metropolitan Region of Chile.
Bioniza is an educational game for children, developed based on a marine microbiology research study. It teaches scientific concepts through play and includes the complete design of the game — from instructions and components to laser-engraved boards and custom packaging construction.
Social media content creation for TransClick, combining creative direction, graphic design, video editing, and realistic AI-generated visuals.
Developing engaging Instagram content through reels, informative carousels, and branded graphics, using generative AI to create realistic scenes and videos that support the brand's communication.
The focus is on producing consistent, engaging, and commercially relevant content, integrating AI into everyday social media production.
My Role: Creative Direction · Social Media Content · AI Image & Video Generation · Graphic Design · Video Editing
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40 page product catalogue for the launch of WelleCo Chile, a wellness supplement brand by Elle Macpherson. Editorial design, image generation and creative direction by me. Some images were provided by the client.
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An experimental AI-generated film exploring organic forms, bioluminescence, and fluid movement. Combining creative direction, generative AI, and cinematic animation to bring surreal imagery to life.
This logo was constructed using a geometric grid to ensure balance, consistency, and visual harmony. Through careful refinement of its curves and proportions, the final result is a clean and memorable identity.
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This gym brand identity was created using bold geometric shapes and structured linework to represent strength, endurance, and discipline. The final result delivers a modern and impactful visual system designed for apparel, gym environments and digital branding applications.
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This hand-drawn galleon illustration was created through detailed linework and traditional sketching techniques to capture the craftsmanship and structure of classic sailing ships. The final result blends technical precision with a vintage-inspired aesthetic, creating an authentic and timeless piece of artwork.
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A modern cattle-inspired symbol designed with clean lines and subtle details to create a bold and recognizable identity. The final mark balances minimalism and character, giving the brand a strong and premium presence.