Ignition is a Chilean company that offers specialized services for startups looking to launch or scale their products effectively, both locally and internationally. It helps CEOs and product teams define and validate their value proposition, target audience, and strategy through three key services: Go-To-Market As A Service, Product-Market Fit Workshop, and PMF In a Nutshell. We created a powerful visual identity by designing a logo inspired by the turbine where ignition begins when launching a rocket. The vibrant colors are drawn from the flames it emits and, combined with a minimalist approach to composition, the result is a clean yet impactful identity.