Visual Identity and Art Direction for School in Practice by yuna2k Visual Identity and Art Direction for School in Practice by yuna2k

Visual Identity and Art Direction for School in Practice

Portfolio project
yuna2k

WHY SCHOOL IN PRACTICE?

Architecture students often graduate with strong ideals but limited exposure to how professional studios actually operate.
School in Practice bridges this gap by connecting emerging architects with international practices through structured apprenticeships, offering direct experience within real studio environments around the world.

VISUAL IDENTITY & ART DIRECTION

The visual identity of School in Practice explores the intersection of architecture, streetwear, and hip-hop culture.
I developed an unconventional approach to representing architects and architectural education, drawing from the visual language of music, fashion, and contemporary urban culture.
Through black-and-white photomontages, architects are placed within iconic architectural spaces and presented as figures belonging to a shared cultural scene rather than a traditional academic institution.

ART DIRECTION / PHOTOMONTAGES

Photomontage of Umbrella House (Kazuo Shinohara, 1961)
Photomontage of Umbrella House (Kazuo Shinohara, 1961)
Photomontage of Cubic Forest (Kazuo Shinohara, 1971)
Photomontage of Cubic Forest (Kazuo Shinohara, 1971)

EDITORIAL DESIGN

The visual identity was extended into a series of institutional publications, including a bilingual brochure presenting the school's international network of architectural practices and academic documents outlining its educational programs.
The editorial system balances a restrained graphic language with detailed architectural content, maintaining consistency across different formats and languages.
Digital Brochure.
Digital Brochure.
School Document.
School Document.

SCHOOL IN PRACTICE

Art Direction / Visual Identity / Graphic Design / Editorial Design
Client: School in Practice
Design & Art Direction: yuna2k

1 like · 4 views · Oct 13, 2026

Developed School in Practice's visual identity and art direction with a unique blend of architecture and street culture.

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