Kotting is a Chilean company specializing in wholesale men's clothing, known for its competitive prices. Every year, it prepares for the back-to-school season, and in 2019, we were entrusted with designing its schoolwear catalog for both loyal and new customers.

The challenge was to create a clear, accessible, and visually engaging catalog that resonated with both wholesale clients and end consumers. Key values to convey were trust and playfulness. Vibrant colors and a dynamic layout were used to reflect the brand’s personality while maintaining the organization and simplicity needed for easy navigation.

The final catalog successfully balanced functionality and aesthetics, enhancing the user shopping experience while staying true to Kotting’s core values.