Clara Fermandois's Work | ContraWork by Clara FermandoisClara Fermandois
Creative Director | AI-Powered Visual Strategy
NuClinic & Nushop | Brand Refresh & Creative Direction Social media content creation for TransClick, combining creative direction, graphic design, video editing, and realistic AI-generated visuals.
Developing engaging Instagram content through reels, informative carousels, and branded graphics, using generative AI to create realistic scenes and videos that support the brand's communication.
The focus is on producing consistent, engaging, and commercially relevant content, integrating AI into everyday social media production.
My Role: Creative Direction · Social Media Content · AI Image & Video Generation · Graphic Design · Video Editing 40 page product catalogue for the launch of WelleCo Chile, a wellness supplement brand by Elle Macpherson. Editorial design, image generation and creative direction by me. Some images were provided by the client. An experimental AI-generated film exploring organic forms, bioluminescence, and fluid movement. Combining creative direction, generative AI, and cinematic animation to bring surreal imagery to life.