A comprehensive creative direction and brand refresh for NuClinic & Nushop, a health and wellness ecosystem.
The project focused on building a cohesive, premium visual language across digital and physical touchpoints, combining a clean editorial aesthetic with approachable wellness communication.
From Strategy to Execution
My work spans brand strategy, visual identity, art direction, website design, product photography, social media content, editorial catalogs, labels, and packaging.
Through this collaboration, I've also developed creative projects for wellness and beauty brands including WelleCo, Environ, and LeMuse.
The result is a consistent visual experience connecting branding, content, and commercial design.
Website art direction for www.nuclinic.cl and www.nushop.cl
Packaging design for different supplement products
Editorial design and image generation for multiple recipe books.