Copy Strategy Projects in Santa Monica

Copy Strategy Projects in Santa MonicaCopy Strategy Projects in Santa Monica

Cover image for OPEN AND READ

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38

Brand Positioning, Web and Investor Copy

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6

Cover image for Marketing Creative for Financial Partnership

Marketing Creative for Financial Partnership

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12

Cover image for Landing page design & development in Framer for an AI startup.

Landing page design & development in Framer for an AI startup.

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6

Cover image for Solo Home Decor is a

Solo Home Decor is a multi-page website for a home decor brand. The work focused on creating a clearer, more organized online presence that could support search visibility, customer browsing, engagement, and conversion goals. The website was designed to handle a high volume of content while still feeling usable and easy to explore. The structure focused on customer insights, home decor trends, decorating ideas, and practical inspiration, making the site a useful source for visitors looking for guidance before making decisions. A major focus was making the site more SEO-ready through clearer page structure, stronger content organization, improved navigation, and better alignment between what visitors search for and what the website presents. The project included website design, SEO-focused page structure, content flow, visual hierarchy, mobile layout direction, customer insight organization, trend-based content structure, and conversion path support.

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68

Cover image for Social media spot advertisement for

Social media spot advertisement for echoplan.com (https://echoplan.com)

2

112

Cover image for After a year of organic growth, Stan, a creator monetization...

After a year of organic growth, Stan, a creator monetization tool wanted to test paid ads across social media channels. I worked with a creator to turn her story — making extra income through her Stan store — into a video that felt native to the ICP. Authentic, social-proof-driven, and optimized to show potential users why they should try the product.

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180

Brand Strategy for Solid & Striped x Sofia Richie Grainge

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119

Brand Voice Sample -

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49

Cover image for Copywriting + Book Strategy For Thought Leader

Copywriting + Book Strategy For Thought Leader

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4

Cover image for Campaign Strategy for Beyond Yoga

Campaign Strategy for Beyond Yoga "Seek Beyond" featuring Issa Rae

1

70

Cover image for This sample reflects executive-level narrative

This sample reflects executive-level narrative and positioning work intended for high-consideration decisions. The focus is not persuasion or promotion, but clarity — articulating a point of view that can hold under pressure, scale over time, and guide decision-making across complexity. The work emphasizes restraint, coherence, and long-term credibility, prioritizing what should be made clear over what should be amplified.

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62

Brand + Marketing Strategy for Superfood Company

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6