Marketing Creative for Financial Partnership

Kirk

Kirk Kempker

Credit Karma

Challenge:

Develop multi-channel campaigns that utilize Credit Karma's distinctive collage-style brand identity to promote loans, credit cards, and insurance, fostering engagement, acquisitions, and brand loyalty.
A partnership built on trust and scale
For over five years, we became an integral part of Credit Karma’s marketing engine — launching an average of five campaigns per week across email, display ads, social media, and in-product placements.
Our collaboration exceeded a typical vendor relationship; we operated as a seamless extension of their team, deeply embedded in their workflows, tools, and strategic processes. This tight integration allowed us to move quickly, maintain brand consistency, and deliver high-performing creative at scale — helping Credit Karma engage millions of members with clarity and impact.
From concept to execution, we ensured every touchpoint — a targeted email, a dynamic ad, or an in-product message — felt authentically Credit Karma.
Credits:
Creative Director: Kirk Kempker Art Director: Flavia Salvadori Copywriter: Rosemary Titievsky & Nick Tonery Designers: Dilshika Kulasekara & Ren Aguisanda Motion Designer: Kristoffer Diapolit, JL Francisco & Howard Yu Co-Agency: Laundry Service
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Posted Apr 21, 2025

Develop multi-channel campaigns that utilize Credit Karma's distinctive collage-style brand identity to promote loans, credit cards, and insurance.