Projects using Canva in San PedroProjects using Canva in San PedroA full website redesign I completed for a founder coach & self-leadership speaker.
When we began, she already had an existing website, but it was quite messy and wasn’t fully reflecting the depth of her expertise or guiding her audience through a clear, intentional journey.
So we changed that.
We transformed her site into a strategic, conversion-focused platform that now matches her elevated brand. This included refining her messaging, aligning everything with her new positioning, elevating the design to feel clean, premium, and intentional, and restructuring the page flow to guide visitors from curiosity to trust to action.
Every section now has purpose from establishing authority and showcasing her story, to clearly presenting her offers in a way that connects and converts.
The result is a cohesive online presence that reflects the level she is working at, strengthens credibility, and supports her growth online.
This is what happens when strategy and design come together A simple, strategic sales page for a membership built around better training.
I designed and built the landing page for a dog agility membership focused on helping handlers train with more clarity and consistency.
For this project, the client’s goal was to keep things simple and easy to navigate. Instead of a heavily designed or animated page, I focused on a clean layout, strong hierarchy, and plenty of space so the content could do the work.
I structured the page around the membership experience, highlighting:
💡 The training library and Clarity Blueprint
💡 Live coaching calls and monthly workshops
💡 Private community and bonus resources
💡 Member testimonials and social proof
💡 Clear pricing and FAQs to answer common questions
The page feels straightforward, focused, and easy to read, while still giving visitors everything they need to understand the membership and decide if it’s the right fit for them.
Sometimes, the best design choice is simply keeping things clear and intentional. ✨ 
