High-Converting Kajabi Opt-In Funnels Design by Dianne EmpeynadoHigh-Converting Kajabi Opt-In Funnels Design by Dianne Empeynado

High-Converting Kajabi Opt-In Funnels Design

Dianne Empeynado

Verified

Completed work

Email Automation

Funnel Building

Web Designer

Adobe Photoshop

Canva

Kajabi

Public Relations

Kajabi Opt-In Funnel Design Case Study: Her Speaking Coach

I designed and built two high-converting Kajabi opt-in funnels for Her Speaking Coach, Voice Toolkit and 60 Assertive Phrases, in a two-week sprint, using a strong, professional, bold-but-feminine brand direction to turn cold traffic into email leads.

As a Kajabi expert with 9 years specializing exclusively in the platform and 25 years in design overall, I build opt-in funnels that do more than look good, they're structured to convert and built the way Kajabi is meant to be used. Here's exactly how this project came together.

Dianne Empeynado is a vetted Kajabi Expert and website designer with 25 years of design experience, the last 9 spent specializing exclusively in Kajabi. She works with coaches and course creators to design opt-in funnels, websites, and digital products that convert.

The Client

Her Speaking Coach is the brand of Annelise, a public speaking and communication coach who helps women speak with more confidence and command, on stage, on camera, and in the room.

The Brief

Annelise came in with two strong lead magnets already written, a vocal care toolkit and a cheat sheet of assertive phrases, but no funnel built to capture leads from either one. The brief: design and build two standalone Kajabi opt-in funnels that convert cold traffic, look as confident as Annelise sounds on stage, and are live within two weeks.

My Approach to High-Converting Kajabi Funnels

Every Kajabi opt-in funnel I build follows the same core principles, refined over 9 years of working exclusively inside the platform:

Clarity before design: the offer has to be understandable in the first five seconds, before a single design choice is made

One goal per page: a single opt-in, a single call-to-action, no competing paths off the page

Mobile-first build: the majority of opt-in traffic for coaches and course creators comes from a phone, so every funnel is designed and tested there first

Brand-true design: the funnel has to look like it belongs to the person behind it, not a generic template with their logo dropped in

Built for speed: a fast, well-structured build inside Kajabi's native tools, without unnecessary plugins or workarounds that slow the page down

The Brand Vibe: Strong, Professional, Bold but Feminine

Annelise coaches women to take up space with their voice, so the funnels needed to do the same. The direction balanced two things that are often treated as opposites: authority and softness.

Bold, confident typography for headlines paired with a softer serif or script accent for warmth

A refined, feminine color palette used with high contrast, so it reads as polished rather than muted

Generous white space to keep the page feeling premium, not like a typical "free download" landing page

Clear, assertive calls-to-action that match the tone of the content itself

Funnel 1: Voice Toolkit

Headline: "Your Voice Is Your Power. Protect It."

This funnel targets speakers, coaches, and professionals who rely on their voice daily but have never been taught how to care for it.

Hook: "Your voice works hard for you," reframing vocal care as a professional necessity

Authority anchor: the rituals are framed as what Annelise uses personally before every keynote, workshop, and recording

Offer list: 15 vocal care rituals, warm-up techniques, foods and drinks to avoid, hydration tips, and a curiosity-driven final bullet on the one habit that silently damages a speaker's voice

Funnel 2: 60 Assertive Phrases

Headline: "60 Phrases That Do the Talking for You."

This funnel targets a different pain point: knowing what you want to say, but not how to say it.

Hook: "Sometimes you know what you want to say. You just don't know how to say it"

Scenario-driven proof: being interrupted, negotiating a pay rise, disagreeing without starting a war

Offer list: phrases for speaking up in groups, handling aggressive communicators, saying no, responding when interrupted, and negotiating your worth

The Two-Week Timeline

Week 1: Strategy and Design

Reviewed both lead magnets and mapped the offer structure for each page

Wireframed both opt-in pages

Designed the visual direction: bold, professional, feminine

Built out design mockups for client approval

Week 2: Build and Launch

Built both pages natively in Kajabi, mobile-first

Connected opt-in forms to email automations delivering each lead magnet

Tested both funnels across devices

Launched both funnels live within the two-week window

Frequently Asked Questions

What makes a Kajabi opt-in funnel convert?

A high-converting Kajabi opt-in funnel has one clear offer, one call-to-action, and a design that builds trust within the first few seconds. The copy should speak directly to a specific pain point, and the page should be built mobile-first, since most opt-in traffic comes from a phone.

How long does it take to build a Kajabi opt-in funnel?

A single, well-scoped opt-in funnel can be strategized, designed, and built inside Kajabi in as little as one to two weeks, as shown in this project, which included two full funnels built and launched in two weeks.

Do opt-in funnels need to match my existing brand?

Yes. A funnel that doesn't visually match the rest of a brand creates friction and lowers trust. The strongest opt-in pages feel like a natural extension of the person or brand behind them, not a generic template.

Why hire a Kajabi expert instead of building an opt-in funnel myself?

Kajabi's page builder has specific strengths and limitations that affect load speed, mobile responsiveness, and conversion. A Kajabi expert who works exclusively in the platform knows how to design around those constraints instead of fighting them, which shortens the build timeline and improves the end result.