The Fearless Selling eBook was designed as a lead generation page for Sales Career Blueprint, encouraging visitors to download a free sales resource and join the client's marketing funnel. The page supports Michael Collier's mission of helping sales professionals improve their performance through practical training and education.

As part of the project, I also collaborated with Chris Moore on the development of the broader Sales Career Blueprint website, ensuring the opt-in page felt like a natural extension of the overall brand experience.

For an opt-in page, every element has a single purpose: helping visitors quickly understand the value of the offer and confidently take action.

I designed a clean, modern layout that establishes credibility through thoughtful visual hierarchy, concise messaging, and strategically placed calls-to-action. Rather than overwhelming visitors with excessive content, the page focuses on clarity and momentum—making it easy to download the eBook in just a few steps.

The visual design aligns with the Sales Career Blueprint brand, balancing professionalism with approachability while keeping the free resource as the focal point.

Although the page is intentionally simple, every design decision supports the user journey.

Clear typography, generous spacing, responsive layouts, and purposeful content flow help visitors stay focused on the offer without distraction. The result is an experience that feels polished, trustworthy, and optimized for lead generation across desktop and mobile devices.

I designed and developed the Kajabi opt-in page, customized the layout using HTML and CSS, and collaborated with Chris Moore on the overall website implementation to maintain a cohesive user experience throughout the Sales Career Blueprint platform.

Kajabi • Landing Page Design • Lead Generation • UX/UI Design • Responsive Web Design • HTML & CSS • Conversion Design • Brand Implementation