The Canine University — daily Instagram content campaign; daily Instagram views grew from about 1K to 12K and daily site visits from 3K to 16K (reported).
Sometimes the best social strategy gives your audience something to do, not just something to look at.
For Black Visionaries’ Trivia Game Night, I created an interactive Instagram “Add Yours” Story activation designed to build awareness and turn promotion into participation. The concept combined nostalgic visuals, team participation, and Instagram’s native sharing behavior to keep the activation moving beyond our existing audience.
The result: 140K+ participation and growing.
I love building a brand strategy newsletter! In a previous role I piloted and scaled serialized newsletters informed by engagement insights, generating 50K+ new leads and strengthening long-term audience retention.
I add a media-centered approach to any brand newsletter.
