October 2020, Collateral Art Direction for Blue Apron Kitchen

I created the visual identity of Blue Apron Kitchen and wrote ad copy for its launch on social media. I used Lato to keep text legible on small screens, and made visual elements consistent across device resolutions and screen orientations by designing in a 1:1 (square) aspect ratio to create a clear hierarchy of information in each image.

With subtle flourishes of vaporwave like blue gradients, sans serif type, well-defined geometry, and a halftone overlay in each graphic, I pushed Blue Apron Kitchen and its long-loved Filipino favorites into the 2020s and beyond.