Freelancers using SEMrush in San DiegoFreelancers using SEMrush in San Diego
I turn ad spend into real, repeat customers.
I turn ad spend into real, repeat customers.
Cover image for I put together this deck for two companies that my client wa...
I put together this deck for two companies that my client was pitching to sell on our Paid Media services. They went on to sign and do great work with us!
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Cover image for I built out this custom dashboard to be able to compare perf...
I built out this custom dashboard to be able to compare performance on promotional ads for a previous client of mine. Works like a charm when looking at various different approaches to creative in a single period of time.
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Cover image for I built these mini audits for a client's prospective custome...
I built these mini audits for a client's prospective customers - they were great entry points to talking with the end customer about the top underperforming pieces of their ad account, and establishing the makings of our initial roadmap
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Expert UI/UX, Responsive Design | SEO | Digital Marketing |
Expert UI/UX, Responsive Design | SEO | Digital Marketing |
Social Media Strategist & PR Manager
Social Media Strategist & PR Manager
Web and marketing lead who puts AI to work for small teams
Web and marketing lead who puts AI to work for small teams
Cover image for Open Systems: replaced a $5K
Open Systems: replaced a $5K a month SEO agency and did the work in-house on their WordPress site (English and German). 15 to 20 page-one results, 1,500+ new organic keywords, and the company named in ChatGPT answers for its services.
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Cover image for Liftspan: a gamified, adaptive strength-training
Liftspan: a gamified, adaptive strength-training app for lifters over 40. Designed and built it solo with AI help: workouts that adapt to your equipment and goals, progressive overload, and Duolingo-style streaks. Shipped a web beta and a native app, plus the marketing site and waitlist.
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Cover image for Microsoft Unlocked: managed the WordPress
Microsoft Unlocked: managed the WordPress site for Microsoft's story hub. Built AI workflows that pull stats on request, write internal links and descriptions from the story archive, and build go-to-market decks, then trained the team to run them.
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Cover image for CalDev Studio, my web and
CalDev Studio, my web and marketing studio in San Diego: website refreshes, SEO and AI search setup, hosting and support for small businesses.
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Content Creator for bright, sunny brands
Content Creator for bright, sunny brands
All-in-One Brand Strategist & Designer
All-in-One Brand Strategist & Designer