I put together this deck for two companies that my client was pitching to sell on our Paid Media services. They went on to sign and do great work with us!
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I built out this custom dashboard to be able to compare performance on promotional ads for a previous client of mine. Works like a charm when looking at various different approaches to creative in a single period of time.
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I built these mini audits for a client's prospective customers - they were great entry points to talking with the end customer about the top underperforming pieces of their ad account, and establishing the makings of our initial roadmap
Web and marketing lead who puts AI to work for small teams
Web and marketing lead who puts AI to work for small teams
Open Systems: replaced a $5K a month SEO agency and did the work in-house on their WordPress site (English and German). 15 to 20 page-one results, 1,500+ new organic keywords, and the company named in ChatGPT answers for its services.
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Liftspan: a gamified, adaptive strength-training app for lifters over 40. Designed and built it solo with AI help: workouts that adapt to your equipment and goals, progressive overload, and Duolingo-style streaks. Shipped a web beta and a native app, plus the marketing site and waitlist.
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Microsoft Unlocked: managed the WordPress site for Microsoft's story hub. Built AI workflows that pull stats on request, write internal links and descriptions from the story archive, and build go-to-market decks, then trained the team to run them.
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CalDev Studio, my web and marketing studio in San Diego: website refreshes, SEO and AI search setup, hosting and support for small businesses.