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Brand Identity Designer & Art Director — Vidrio Studio
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Brand Identity Designer & Art Director — Vidrio Studio
Marketing campaign for a new Ghost Lifestyle product.
How, starting with a simple product image, visual direction, and artificial intelligence, we can achieve a campaign of this quality.
I created a defined visual guide to reflect what we are aiming for in each of the images.
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Out of Order® — Brand Identity & Label Design
Out of Order is a fictional streetwear brand created for the @designerbriefs weekly challenge (Brief 185): clothing for people inspired by the fear of being average.
What do you think about the aesthetic?
Full case study on my web: notvidrio.com
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Out of Order® — Brand Identity & Label Design
Out of Order is a fictional streetwear brand created for the @designerbriefs weekly challenge (Brief 185): clothing for people inspired by the fear of being average.
The logo isn't designed, it's signed. I wrote it by hand with a felt-tip pen, inspired by the autographs scrawled across old photographs and signed band tees, then scanned and vectorised it without cleaning up the line. It works like a real signature: the last mark added to every photo, cap and tee. Everything around it stays quiet, with black-and-white imagery, heavy film grain, clean typography (Inter + Space Mono) and a single colour, a deep Out Red.
The campaign images follow my Augmented Art Direction process: AI generation guided by a defined art direction, then composited, retouched and signed by hand in Photoshop. The AI is the tool, and the hand is what makes it the brand.
Which shot would you wear?
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A CEO and co-founder at 42DM, a full-service B2B agency.
A CEO and co-founder at 42DM, a full-service B2B agency.
