Projects using Google Analytics in PuneProjects using Google Analytics in Pune
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Cover image for 161 leads from 250,000+ impressions
161 leads from 250,000+ impressions — long-term Google Ads management for a tree service company This tree service business needed Google Ads to consistently generate calls and enquiries across three core services: Tree Care, Tree Removal, and Tree Trimming — each with different search intent, competition levels, and seasonal demand patterns. I built and managed three separate ad groups with dedicated keyword lists, ad copy, and bid strategies. Through ongoing optimization over the account's lifetime, I identified that Tree Trimming was generating impressions but zero conversions — budget was reallocated to Tree Removal, which delivered the lowest CPL at $137.33, and Tree Care, which drove the highest CTR at 4.78%. Full account results: → 161 total conversions generated → $160.33 average cost-per-conversion → 250,352 total impressions · 9,685 clicks · 3.87% CTR → $2.67 average CPC · $25,813 total managed spend Ad group breakdown: → Tree Care: 80 conversions · $179.60 CPL · 4.78% CTR → Tree Removal: 81 conversions · $137.33 CPL · best CPL of the three → Tree Trimming: restructured and paused after zero conversion data Long-term account management means every month builds on the last. If you need a Google Ads specialist who plays the long game — let's talk.
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Cover image for 463 patient enquiries at $1.04
463 patient enquiries at $1.04 per conversion — Google Ads for a dental clinic business. Dental clinic needed consistent appointment enquiries from Google Search — on a tight $8/day budget in a competitive US local market. Conversion tracking was incomplete and the account had no negative keyword structure, meaning budget was leaking onto irrelevant searches. I rebuilt the campaign from the ground up: high-intent local keyword targeting, GA4 + GTM conversion tracking for calls and form fills, location-specific ad copy with trust signals, and structured ad extensions. Weekly optimization kept the search term list clean and the optimization score at 88.9%. Results over 81 days (Apr–Jun 2026): → 463 conversions generated → $1.04 average cost-per-conversion → $0.89 average CPC → 9,672 impressions · 543 clicks · 5.61% CTR → $483.83 total ad spend 463 enquiries for under $500 in spend. If you're a local service business that needs more leads from Google — let's talk.
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