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Cover image for “𝐖𝐡𝐚𝐭’𝐬 𝐢𝐧 𝐚 𝐧𝐚𝐦𝐞?”- 𝐖𝐢𝐥𝐥𝐢𝐚𝐦
“𝐖𝐡𝐚𝐭’𝐬 𝐢𝐧 𝐚 𝐧𝐚𝐦𝐞?”- 𝐖𝐢𝐥𝐥𝐢𝐚𝐦 𝐒𝐡𝐚𝐤𝐞𝐬𝐩𝐞𝐚𝐫𝐞 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐨𝐨𝐝 𝐁𝐫𝐚𝐧𝐝 𝐝𝐞𝐬𝐢𝐠𝐧. Yah...You read that correctly. Because if a brand needs its name spelled out every time to be recognised, the branding isn’t doing its job. 𝐓𝐡𝐚𝐭'𝐬 𝐭𝐡𝐞 𝐬𝐭𝐚𝐧𝐝𝐚𝐫𝐝 𝐰𝐞 𝐬𝐞𝐭 𝐟𝐨𝐫 𝐋𝐞𝐨𝐧𝐢𝐝𝐚𝐬 𝐂𝐫𝐚𝐧𝐞𝐬 𝐈𝐧𝐝𝐢𝐚 A mark bold and distinctive enough to stand on its own, even before the name is seen. 𝐈 𝐧𝐞𝐯𝐞𝐫 𝐝𝐞𝐬𝐢𝐠𝐧 “𝐣𝐮𝐬𝐭 𝐚 𝐥𝐨𝐠𝐨” 𝐚𝐧𝐝 𝐦𝐨𝐯𝐞 𝐨𝐧. I always suggest my clients to atleast build fundamental brand systems:Primary & secondary logos, Logo marks, Color palettes, Typography. 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚 𝐛𝐫𝐚𝐧𝐝 𝐭𝐡𝐚𝐭 𝐬𝐩𝐞𝐚𝐤𝐬 𝐛𝐞𝐟𝐨𝐫𝐞 𝐢𝐭 𝐢𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐞𝐬 𝐢𝐭𝐬𝐞𝐥𝐟? 𝐋𝐞𝐭'𝐬 𝐝𝐞𝐬𝐢𝐠𝐧 𝐢𝐭. Brand identity projects open | DM to discuss.
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