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Cover image for Gamifying client reports with AI
Gamifying client reports with AI ✨ As a social media marketer, I spend hours every month translating data into "pretty" reports, only for them to get buried in a client’s inbox. And if the client doesn't see the data, they don't see the value I'm bringing to the table. So I decided to use Morphic to turn dry Instagram analytics into a "Spotify Wrapped" style arcade experience. By gamifying the reporting process, I’m not just saving time - I’m increasing client engagement and proving ROI in a way they actually enjoy watching. The workflow: 🕹️ Step 1: you upload raw Instagram screenshots and Morphic extracts the data into a table, ready for human revision 🕹️ Step 2: after you give it the green light on the data, it'll run a custom equation I built to calculate the MVP (Most Valuable Post), based on weighing high-value actions like shares (10x) and saves (7x) over vanity metrics like likes 🕹️ Step 3: to get the best video results, Morphic starts by generating images of each slide, both with the given data, and some "zero-ed out" copies - this allows the AI to animate the data much more accurately 🕹️ Step 4: after you approve the images, it'll put it together into 5 separate animations, as you can see in the example below ...et voilá! You got yourself something that took you way less time and is much more engaging - both for you AND the client! Try it out for yourself: https://www.morphic.com/en/workflows/019da770-f36c-746b-af65-e446bcfa3ef9/instagram-analytics-arcade-slides
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Cover image for AI Commercial: Concept to Final Cut
I rejected my own work after more than five hours of effort. That, to me, is the real motive of this challenge: thinking, acting, and curating at the level of professional ad designers and storytellers. I applied my expertise as a professional AI video expert and brand storyteller to create a real ad, one I didn’t just finish, but truly stand behind. This is an advertisement for LUSH (https://www.lush.com/) - One of those brands that promotes & provides handmade and cruelty-free products. A script that I wrote, storyboarding, animation, and audio generation that happened entirely on @Morphic. This advertisement really feels like watching every ounce of my effort unfold in the form of a beautifully tailored advertisement that I am proud of. I just hope you love this as much as I already do. Process & BTS are in comments below
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Cover image for Some of our most treasured
Some of our most treasured memories are formed when we’re kids, discovering the world for the first time. Sharing those moments with someone important makes them even more meaningful. I’ve always admired Coca-Cola’s ability to tap into that emotional space through advertising. Often, their ads barely show the product at all, but the storytelling is so strong that you instantly know it’s Coca-Cola. Inspired by that approach, I created a 60-second ad that captures the feeling of adventure: the beggining of the trip, the climb, and finally reaching the summit. I generated all the imagery and animated it in Morphic. It was impressive how quickly assets came together once the script outline was clear. I did some color correction and added film grain in Premiere. I hope you enjoy the final result. Do you have a memory like this?
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Cover image for To mark 122 years of
To mark 122 years of Ford Motors, this Super Bowl advertisement speaks directly to multi-generational audiences who value heritage, perseverance, and the powerful connection between sound and emotion. The story of the horse and carriage draws a parallel between the original Mustang and its modern counterparts, building towards anticipation before the unveiling of the new 2026 Mustang in Spring. The Location: Santa Clara, California played a huge role in the story as this year's Super Bowl is being hosted at the at Levi's Stadium. This made prompting the clothing easier, you'll notice each actor is wearing Denim. 'Horses dont Stop, they keep going' Brand: Mustang SFX: Morphic Images: Morphic Scripting: Morphic Voice: Eleven Labs Final: Premier Pro Each video was generated and sequenced entirely in Morphic *sound on*
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