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I rejected my own work after more than five hours of effort.
That, to me, is the real motive of this challenge: thinking, acting, and curating at the level of professional ad designers and storytellers.
I applied my expertise as a professional AI video expert and brand storyteller to create a real ad, one I didn’t just finish, but truly stand behind.
This is an advertisement for LUSH - One of those brands that promotes & provides handmade and cruelty-free products. A script that I wrote, storyboarding, animation, and audio generation that happened entirely on @Morphic. This advertisement really feels like watching every ounce of my effort unfold in the form of a beautifully tailored advertisement that I am proud of.
I just hope you love this as much as I already do.
Process & BTS are in comments below
Watch https://on.contra.com/N7kGW7
This clip is from a previous entry I chose to walk away from.
Sometimes the hardest part of building is knowing when to pivot, even after the work is done.
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Love this!
Hey Jonathan, do check out the updated version - https://on.contra.com/8MrcKK
It smells good 😍 lol but this is Amazing Supreet !
Heyy Contra Fam, do check out the latest version of this video - https://on.contra.com/8MrcKK
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This looks awesome! Could you also share the links to where you posted it on social? It’d be great if you could tag the brand you created it for there as well
Share your final submission on at least one social platform tagging Morphic:
Instagram: @morphicstudios
X/Twitter: @morphic
LinkedIn: @morphic
instagram.com
Morphic (@morphicstudios) • Instagram photos and videos
2,032 Followers, 8 Following, 75 Posts - See Instagram photos and videos from Morphic (@morphicstudios)
Hey @Faiz Ahmed Mulla here are the links to the social posts:
Updated Posts on Contra -
https://on.contra.com/8MrcKK
https://on.contra.com/7LbTnq
X Post -
https://x.com/vibingape/status/2018666457266274793?s=20
https://x.com/vibingape/status/2020793051027783681?s=20
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The network for creativity
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I wanted to experiment with creating a luxury perfume commercial entirely with AI, so I built this short ad for a fictional fragrance brand called VELVORA using Kittl Video.
The idea was to capture the mood you usually see in high-end perfume ads — dark atmosphere, soft mist, glowing particles, and a clean product reveal. I focused on making the visuals feel cinematic while keeping the design minimal and elegant.
Everything from the scenes to the motion was created inside Kittl.
Project link:
https://app.kittl.com/project/cmmnqzy1h12kz0ibbnbg3a4rf
superb
Second submission for the @Kittl Challenge and this time, I wanted to push the brief further
Instead of just picking up a product and creating an ad, I built an entire brand from scratch and made an ad for that product.
Meet HAVN, a hypothetical luxury chocolate bar with a promise:
"Every Bite Pulls You Further"
From product ideation to packaging design, storyboarding, scene generation and final video, everything was created inside Kittl.
Final edit and touches done in @CapCut
What surprised me most was how far Kittl actually goes, this became a full creative production!!
Very nice 🔥
Hey Contra Community!
Here is first challenge submission 🙌
I wanted to explore how a single creative workflow could turn a concept into a complete animated design story.
The project is built around three animal archetypes - Lion, Camel, and Horse - representing three different superpowers translated into fashion.
Inside Kittl, I experimented with typography design, t-shirt mockups, and style variations such as vintage, pop-art, and 90’s typography, before placing the designs into scenes and animating them.
The idea was to show how concept → typography → mockup → motion can exist in one visual workflow.
View the project here:
https://app.kittl.com/project/cmmltwibg5mr10i9rv27rikpr
Congrats on the first challenge submission! The idea of building a visual story around the animal archetypes is really cool.
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