I rejected my own work after more than five hours of effort. That, to me, isI rejected my own work after more than five hours of effort. That, to me, is
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β€’ Feb 3
I rejected my own work after more than five hours of effort.
That, to me, is the real motive of this challenge: thinking, acting, and curating at the level of professional ad designers and storytellers.
I applied my expertise as a professional AI video expert and brand storyteller to create a real ad, one I didn’t just finish, but truly stand behind. This is an advertisement for LUSH - One of those brands that promotes & provides handmade and cruelty-free products. A script that I wrote, storyboarding, animation, and audio generation that happened entirely on @Morphic. This advertisement really feels like watching every ounce of my effort unfold in the form of a beautifully tailored advertisement that I am proud of. I just hope you love this as much as I already do. Process & BTS are in comments below
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β€’ Feb 3
The process has been a very traditional one, Character Design Storyboarding Animation Audio Generation Compilation Everything on a single window - Thanks to @Morphic
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β€’ Feb 3
Storyboarding & Frame design was smooth thanks to the Image Gen option.
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β€’ Feb 3
Audio & Voiceover was done all thanks to the inbuilt voices & audio-only options available. (I used Mark's voice for majority of the voiceover)
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β€’ Feb 3
Some Crazy good ideas that did not make it to the final version
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β€’ Feb 3
To compile all the clips and audio - I used the Compose option.
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β€’ Feb 3
Watch https://on.contra.com/N7kGW7 This clip is from a previous entry I chose to walk away from. Sometimes the hardest part of building is knowing when to pivot, even after the work is done.

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Jonathan's avatar
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Love this!
Supreet's avatar
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β€’ Feb 4
Thanks Jonathan, stay tuned for the extended version πŸ‘€
Supreet's avatar
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β€’ Feb 7
Hey Jonathan, do check out the updated version - https://on.contra.com/8MrcKK
Mishaal's avatar
It smells good 😍 lol but this is Amazing Supreet !
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β€’ Feb 7
Haha, Thanks Mishal, do check out the newer version - https://on.contra.com/8MrcKK
Sid's avatar
β€’ Feb 7
The reflection concept is sick πŸ”₯
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This looks awesome! Could you also share the links to where you posted it on social? It’d be great if you could tag the brand you created it for there as well Share your final submission on at least one social platform tagging Morphic: Instagram: @morphicstudios X/Twitter: @morphic LinkedIn: @morphic

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